Essentials of Start Up Success

Essentials of Start Up Success

The End of Wishful Thinking What traps startup entrepreneurs and SMB owners in an endless disappointment with their financial results? You’ll hear excuses such as too much competition, high taxes, corporate favoritism, technical complications, lack of talent, uncommitted employees, technology, changing customer demands, heavy expenses, bad luck, lack of time and funding, and low reach,…

AI Stock Market Forecast

AI Stock Market Forecast

AI Stock Market Prediction Services AI stock market prediction has been gaining ground and we’re all wondering if the new, evolved AI-based algorithms can detect price trends. Are they accurate enough to pick winners or detect which stocks will roar and which might crash? Are they sharp enough to detect a new Corona Virus threat,…

Content Strategy KPIs

Content Strategy KPIs

Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…

Content Strategist Job Description

Content Strategist Job Description

Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…

How to Choose the Right Keywords for SEO

How to Choose the Right Keywords for SEO

Keyword Research Traffic from Google, Bing, Yahoo and Duckduckgo continue to be, by far, the largest source of new customer leads and even return visitors, for additional sales revenue. SEO is still King. However, that traffic depends greatly on the keywords businesses optimize their site for. Choosing the right keywords counts. Choosing the wrong keywords…

Mountain Bike Marketing

Mountain Bike Marketing

Mountain Bike Manufacturers Dream Few new business opportunities surpass that of the mountain biking industry.  And the Covid 19 pandemic seems to have only fueled greater interest in mountain biking culture, product technology and sporting events. The industry has support across many age groups, yet younger riders are making this one of the fastest growing…

How to Be a Market Leader

How to Be a Market Leader

How Market Leaders are Made In the era of winner take all, market leadership is an important topic. So why then do 99% of Realtors, software entrepreneurs, ecommerce business owners, service companies and others not become market leaders? And market leadership can mean a variety of things to different CEOs or business owners — sales,…

What is Your Visitors Intent?

What is Your Visitors Intent?

What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…

How to Improve Your Sales Conversion Rates for 2022

How to Improve Your Sales Conversion Rates for 2022

Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues.  But pop ups and…