SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…
Selecting The Right SEO Company As the economic recovery picks up, small and medium-sized business owners are searching for an SEO company. This makes perfect sense as consumers and B2B buyers resume their spending searching for new products and services. A golden opportunity to capture the market is here. Before making a decision on hiring…
Power of Google’s Ranking Algorithm You’d be hard pressed to find a technological achievement or tech product that surpasses Google’s search ranking algorithm. It is dressed up as a coding product, but in fact, the algorithm has many censorship, credibility, political and business priorities governing rankings of web pages. It’s accused of being the Orwellian…
SEO Services for Calgary Companies Acquiring the best SEO services is important for companies in Alberta. In particular, energy companies can create significant awareness to drive demand for investment in their firms. This is a uniquely positive and exciting year for Calgary and Alberta companies. Given high, rising oil and gas prices, investors are eyeing…
A Comprehensive SEO Audit When a business owner searches for technical audits and SEO audits, we know they feel they have a problem with their website. If you read many SEO forums, you’ll see webmasters and site owners complain about Google penalties and algorithm filters that mysteriously deflated their traffic and lowered their rankings. Yes,…
12 AI Marketing Companies You Need to Know Most small businesses haven’t ventured into the realm of AI Marketing, but new solutions are arriving that will make it more affordable. The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. Along with the software applications and platforms, there are…
Who Offers the Best SEO Services? There are websites or digital agency reviewers who offer their quick answer to that question. In reality, client’s needs are very unique. Best is relative to a company’s needs, goals and capabilities, so a generic answer is ridiculous. I hope you got a chuckle out of the title graphic…
Moving Your Business Forward in 2022 It’s been a tough two years through this recession. While big corporations have enjoyed almost guaranteed sales, most small company owners like you have been forced to put their businesses on hold. We’re almost through the pandemic and it’s time to begin preparing for a return of customers and…
Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…
10 Essential SEO Hacks You Can Use Ranking at the top of Google’s search rankings is tougher than ever. It’s important to optimize everything you do, to appease their algorithm. Enjoy these 8 quick but essential SEO hacks you can use to improve your rankings right now. You’ve likely hit a drop via a Google…
Advance Your Business Success When marketing managers, startup financiers and CEOs inquire about competing better to grow market share and sales, Advanced SEO skill and competitiveness comes into the conversation. What is the full value of high level search engine optimization strategy and techniques to your business? How should you be investing in it? Should…
Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Cutting Wage Costs Inflation isn’t about to stop, and that means costs are once again the most significant threat to profits and growth in 2022. Wages are an issue even for companies with strategic marketing that’s destined to win. Controlling wages means more funds for your marketing budget. If your wage budget is in the…
How Important is Technical SEO? There are a variety of webmasters, web designers, marketing agencies and SEO software companies who emphasize the power of optimizing coding, server issues, broken links, and other problems commonly dubbed as technical SEO. The fact is, many websites do have significant issues whether via server and plugin issues, poor coding,…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
A Better Alternative to Agencies Google and Facebook have crushed free organic reach to audiences. Monopolies can do this. It’s disgraceful but without government intervention, businesses will keep getting squeezed hard and forced to pay ever increasing ad prices. Facing that, business managers are getting more serious about finding a long term solution to this…
AI and SEO Success Algorithm hackers and advanced SEOs have been trying to reverse engineer Google’s search ranking algorithm for 20 years without a lot of success. And what an amazing and very profitable discover that would be. AI’s incredible advanced data processing ability means it could conceivably test millions of variations against Google’s core…
Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way. And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…
Hiring Consultants vs Agencies The market for digital marketing agencies and SEO consultants is extremely crowded and it makes choosing the right provider a time consuming choice. See the comparison below. The goal is to focus in on key skills, abilities, and the energy the provider possesses. Filtering out distractions to obtain clarity is the…