Saving California's Businesses This video below warns of California's business struggles.  You'll recognize how difficult it's become for small to medium sized businesses to survive in the state. Employees and companies in San Diego, Los Angeles, Riverside, San Jose, Oakland, and the...

The Compelling Benefits of Software for Marketing Business is competitive today. There's no guarantee your business will survive the next recession or sustain your current market share. Powered by the prevailing economic winds and market factors, companies come and go. Some companies...

Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google's stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time...

What is the Right Starter Solution for 2020? There are a lot business owners in San Diego, San Francisco, Los Angeles, Boston and Denver (favorite cities) can do to make 2020 a break out year. And if you're a startup company,...

Let's Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site.  The process is similar to public relations, and outreach to journalists, only much broader. The goal is...

Improve Your Content Funnel Increasing your conversion rate from 1.5% to 6%, could grow ROI by more than 300%.  And you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion...

Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego?  There's plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn't part of marketing...

How B2B Marketers View Marketing AI How do business people view AI in Marketing?  It seems awareness and confidence is lacking. To resolve it then, we need to take the time to study it more deeply. Because AI marketing software systems tend...

What are the Major SEO Software Platforms? It's 2020 and 22 years past when I began conducting search engine optimization. The wild west of SEO. What an unstructured learning experience it was. I took to the task of optimizing online casinos, entertainment...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...