Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…
Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…
Keyword Research Traffic from Google, Bing, Yahoo and Duckduckgo continue to be, by far, the largest source of new customer leads and even return visitors, for additional sales revenue. SEO is still King. However, that traffic depends greatly on the keywords businesses optimize their site for. Choosing the right keywords counts. Choosing the wrong keywords…
How Market Leaders are Made In the era of winner take all, market leadership is an important topic. So why then do 99% of Realtors, software entrepreneurs, ecommerce business owners, service companies and others not become market leaders? And market leadership can mean a variety of things to different CEOs or business owners — sales,…
8 Conversion Rate Improvement Tips When visitors to your website don’t become customers or don’t intend to become customers in future, your website and entire funnel path isn’t working. All the money you’re pouring into online marketing and paid advertising will go to waste if you don’t raise your sales conversion rate. You need real…
What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…
Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues. But pop ups and…
Hacking your Growth with AI Marketing Tools We’re nearing the point of an economic recovery and things are looking good. You might be looking for ways to get ahead of this new economic wave and that’s wise. These economic waves are rare opportunities to get ahead. This is where market leaders are created. You could…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…
What Flavor of Digital Marketer are You Hiring Next? While you’re enjoying that ice cream treat to keep you cool during these wicked hot summer days, consider that people’s tastes do reflect something about them. Perhaps we don’t need full blow personality profiles to know whether the digital marketing services provider is the one for…
Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…
Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Build High Quality Leads and Grow Your Sales Millions of small businesses are relaunching or entrepreneurs are starting them from scratch. Scary times for SMBs. Yet this crisis is opportunity. It’s a doorway to market leadership. With brands losing their power, you have a window to establish a new powerful brand and create a sustainable…
Searching for Magic SEO Software? Small business owners are hoping and searching for a miracle. They’re looking for miracle solutions for market reach, quality content, social media success, and lead generation. Given SEO is central to online success, this path often leads them into SEO software, AI SEO software, SEO software platform, SEO software solution,…
Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. I’ve had one of my own blogs hit 5000 visitors per day with 8000 pageviews per day, and it drove considerable ad…
EDC Report shows AI is Important to San Diego’s Economy A recent bit of research by the San Diego Regional Economic Development Corporation, in partnership with Booz Allen Hamilton, found that AI is already important to the San Diego economy. The study was undertaken to identify how AI is being used in San Diego County…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
The Best Lead Generation Channels For many businesses, this early summer will be the launch of their recovery — the reopening of business in America. It will be nice as the transition back to normal happens. The mood will lift and lead generation will become a little easier, however competition will increase dramatically too. Amidst…
Web Hosting for Realtors When Realtors® want to improve leads and sales performance online, a typical process is to search for a Real Estate SEO expert and a good real estate marketing package. Their goal is lots of traffic, leads, and big exposure. The best real estate CRM and content hosting solution can add value….