Advanced SEO/SEM Conferences A number of large search marketing conferences have been organized in the US and across the world over the past two decades. They’ve passed without much fanfare, but some were memorable events. SEO conferences are popular. What drives attendance is how fast Google has changed the rules of search engine rankings —…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
Generate More Leads Via Professional Quality SEO CEOs and other business managers are facing tougher economic and sales outlooks going forward. The smartest of them will look for improved, high level, big picture, lead generation strategies. There is no magic bullet for leads so progressively focusing on what really matters — cost effective, continuous effective…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Subscription SEO Services Can you receive advanced level SEO services and corresponding results via a subscription-based account? You might say no, that SEO is too complex, creative and challenging to serve up on a subscription basis. And what agency in their right mind would offer something so wonderful for clients? The tech and marketing sphere…
Simplifying your Copywriting Could Mean All the Difference It’s a typical belief in internet marketing that it’s all about exact customer targeting and then satisfying that prospect to the fullest. Yet, in the real world, an ideal, qualified target customer is a rare catch. Mostly, you attract a lot of other people in varying stages…
Best 25 Ways to Rank High on Google Everyone’s been searching for the secrets to Google’s special ranking sauce for a long time. As the algorithm became more sophisticated and increasingly guarded, more have given up trying. Cracking the Google Algo code is something I’ve been doing for two decades. Those insights are helpful in…
Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…
Top Features of High Ranking Websites A lot of business owners dream of high Google rankings, yet only a relatively few websites enjoy such status. Are you wondering why your company website’s rankings are lagging and why your competitors are doing well? Is it content quality, keyword usage, site speed, or something unknown? Is it…
Refreshed Content Significantly Raises Leads Have you gone through your fridge and kitchen cupboards and rediscovered items that have long since expired? How about the mold on that bread and that bottle of salad dressing? And your response is typical:, “holy, this 2 years old!” Not only is it stale, it might even ruin your…
Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
21 Top Blogging Resources There are few people in digital marketing who argue that blogging is the best route to high volume traffic and lead generation online. If you haven’t begun blogging, then consider learning more and beginning to publish useful material for your current customers and to attract new ones. The benefits of blogging…
General and Advanced SEO Topics You Need to Know Before you can apply or buy advanced SEO services with a professional you know will give you a decisive advantage, you might want to brush up on advanced SEO topics. High level SEO is usually thought of in terms of tactics, techniques and strategies, however it…
Advanced SEO Skills: Diversity Anchor Text The words used in a clickable text link on a page in your browser have long been a key Google ranking factor for more than 20 years. That text in the link has been dubbed anchor text. To web users and searchers, these (blue) text links provide topic meaning…
Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Real Estate Marketing Services This summer of 2022 might generate more home listings and certainly 2023 will see more homes for sale on the market. In one recent survey, 6 out of 10 homeowners had intent to sell. The reasoning is simple. 2022 is the price peak for a number of reasons. You can help…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them. They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…
Social Media Performance Sends Warning Signals A trend is happening in digital marketing. It appears social media lead generation performance is weakening and the trend may steepen. This is in addition to the shrinking visibility of posts to connections whether in Linkedin, Facebook, or Twitter. These companies are trying to squeeze users for more paid…