Making SEO Your Top Priority

Making SEO Your Top Priority

Google SEO for 2022 Are you planning for better sales results from your digital marketing efforts for 2022? Excellent! It’s time then to prioritize your marketing budget to ensure you build a marketing powerhouse. Through experience, we all discover that the free, organic exposure achieved via Google (and Facebook) and great content generates the best,…

Branding Consultants

Branding Consultants

Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…

Top 9 Trends for Digital Marketing in 2022

Top 9 Trends for Digital Marketing in 2022

Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…

8 Priorities for your 2022 Marketing Budget

8 Priorities for your 2022 Marketing Budget

What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…

Do You Know Your Customer’s Intent?

Do You Know Your Customer’s Intent?

How to Match Your Offering to the Customer’s Purchase Intent What your web site visitors and prospects want should be foremost in your mind. When you solve their issues, you solve your own. The topic of visitor/shopper intent is likely the most important topic currently in digital marketing. That’s because marketers don’t understand customer’s intent…

50 Questions A Digital Marketing Audit Answers

50 Questions A Digital Marketing Audit Answers

Most Important Questions your Digital Marketing Audit Answers Not even the best marketers really know what their next move should be until they’ve done their research. And research is simply a process of finding the right questions to ask yourself and your marketing team. If you’ve never enjoyed the insights from a digital marketing audit…

12 Step SEO Strategy

12 Step SEO Strategy

12 Steps to Improve Your SEO Millions of organic marketers set off with goals of big traffic and leads from Google and Bing.  Yet without summoning sufficient resources, talent, and focusing efforts on what really brings results, any SEO strategy is bound to create disappointment. The reason is simple. Search engine indexes are stuffed with…

5 Compelling Benefits of a Digital Marketing Audit

5 Compelling Benefits of a Digital Marketing Audit

5 Very Compelling Benefits of a Digital Marketing Audit The optimization of your company’s products, services, supply chain, and customer services are very important to its success. But what happens when your sales start to slip and it doesn’t look like the erosion will stop? This is what happens to most businesses because the market…

An AI Marketing Startup

An AI Marketing Startup

Launch an AI Marketing Startup? Are you investigating investing in new business startup opportunities? The economy is roaring and many investors have the financial resources to jump into a new line of business — services, products, software, and advice. Progressive minded investors would be wise to explore AI-powered marketing services in particular. Why invest in…

How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

Remote Job Salary Trends

Remote Job Salary Trends

2021 State of Remote Work Employer Survey 2020/2021 is almost in the rear view mirror for US small business enterprises. Those owners who have survived now face additional challenges with labor and supply shortages, lagging demand, rising taxes, and rising costs from inflation and rising wage demands. Smart business owners are looking to technology to…

Essentials of Start Up Success

Essentials of Start Up Success

The End of Wishful Thinking What traps startup entrepreneurs and SMB owners in an endless disappointment with their financial results? You’ll hear excuses such as too much competition, high taxes, corporate favoritism, technical complications, lack of talent, uncommitted employees, technology, changing customer demands, heavy expenses, bad luck, lack of time and funding, and low reach,…