Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…
AI Content Generation Software Great content is the essence of successful marketing. Since visibility, impact, engagement, and brand differentiation are difficult to achieve, excellent content is tasked to make campaigns successful. Without great content, marketing campaigns do suffer. Yet creating great content is costly and time consuming, and it has a variety of objectives it…
Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…
The Flavor of Great Content A moist, fresh, chocolate cake really does convey the concept of irresistible, tasty, satisfying content. Think about that intense flavor for just a second. Diners don’t know it has vanilla extract, buttermilk, eggs, nuts, or the spices in it, but they may like that extra cinnamon icing on top. If…
How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….
Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
42 Ways Your Content Performance Suffers Online, your content is your brand, UVP, and lead funnel all in one. So when it isn’t performing well, you must do something about it. A survey from Brightedge found found that 70% of marketers reported that less than half of their content is actually consumed. This means most…
Simplifying your Copywriting Could Mean All the Difference It’s a typical belief in internet marketing that it’s all about exact customer targeting and then satisfying that prospect to the fullest. Yet, in the real world, an ideal, qualified target customer is a rare catch. Mostly, you attract a lot of other people in varying stages…
Refreshed Content Significantly Raises Leads Have you gone through your fridge and kitchen cupboards and rediscovered items that have long since expired? How about the mold on that bread and that bottle of salad dressing? And your response is typical:, “holy, this 2 years old!” Not only is it stale, it might even ruin your…
Creating Linkable Assets Acquiring both social shares and web backlinks is a key part of an advanced SEO strategy. We might focus in on the great user experience to attract links, but an experience should be placed in the correct digital container (blog, video, case study pdf, etc.) for our target audience. In this post,…
Improve Your Content Funnel Increasing your conversion rate from 1.5% to 6%, could grow ROI by more than 300%. And you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion rates are perhaps the number one weakness for most companies. And this is…
5 Very Compelling Benefits of a Digital Marketing Audit The optimization of your company’s products, services, supply chain, and customer services are very important to its success. But what happens when your sales start to slip and it doesn’t look like the erosion will stop? This is what happens to most businesses because the market…
Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…
Content Funnel Pathways It’s 2021, and new customer opportunities are out there. Are you ready to grow traffic with SEO and then grow leads and increase sales via content funnel software? I hope you said yes, because there are exciting software tools available which can help to optimize the content paths your visitors take on…
Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…
How To Improve Your User Engagement For two decades and more, search engines including Google’s popular search engine, have been ranking web pages using a text-based computer algorithm. Yet the web has changed. Text and links don’t provide good enough clues to the best content. Video and social posts are the new web. And user-based…