Clients have big expectations of Search Engine Optimization. Yet with Google and Bing using AI systems to assess and rank pages and content, it is difficult to engineer higher rankings.
SEO’s should have a understanding of how Google uses its program called Rankbrain™ to rank pages. Google uses it for all search queries and they appear to have a lot of confidence in its ability to manage the search rankings.
For those SEOs who are educated in AI, Rankbrain™ could be considered an opportunity. And since Rankbrain is so thorough and capable, it may mean it’s better to develop a big picture SEO strategy, rather than trying to outthink AI enhanced computers.
Strategy and Patience Win the Ranking Wars
Prestigious, high converting keyword rankings over a wide number of keyword phrases can create market leaders. However, it requires advanced research, copywriting, content strategy, experience, and social media skills to conquer Google’s artificial intelligence guided ranking system. SEO requires patience, subtlety, creativity, poise and a strong determination to succeed.
My clients have enjoyed outstanding traffic over the years. Often, their high rankings and traffic were sustained for many years which is perfect value for growing companies. They were in industries such as hotels, online marketing, casinos, sports equipment, software, and real estate.
This high volume omnipresence is what clients love for leads and confidence, building brand and sustained loyal customers.
Search Engine’s Anti-AI Automation Era
Artificial intelligence has not been used effectively as yet in SEO. Although Google uses AI extensively themselves, they do not want robots creating and delivering content designed to manipulate rankings. So automating content and SEO signals will be met with resistance in search engine’s coming anti-AI era.
Google may like websites that show the human element, more than industry people realize. As AI robots produce more of the content, links, and traffic flow, their ranking system may be threatened. AI marketing software will generate insight that may help in building high rankings.
Making your AI content strategy, SEO, and automated publishing activity as human-like as possible is a wise choice. Rely on us to build the right optimized content and use it to build strong social media results, likes, shares, and inbound links for high rankings. It works.
Let’s talk about how intelligent SEO will feed your traditional marketing strategy or AI marketing strategy.