Affordable Content Solutions

Affordable Content Solutions

Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…

Creating Impact & Becoming Unforgettable

Creating Impact & Becoming Unforgettable

Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…

Linkedin Marketing

Linkedin Marketing

Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…

Targeted Precision Marketing

Targeted Precision Marketing

Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…

Blitz Marketing Strategy

Blitz Marketing Strategy

The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…

8 Priorities for your 2022 Marketing Budget

8 Priorities for your 2022 Marketing Budget

What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…

Sell Your Google Stock

Sell Your Google Stock

Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google’s stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time in 15 years. Something important is brewing on Mountainview/Mumbai. I believe it’s a strong…