Improve Your Content Funnel Increasing your conversion rate from 1.5% to 6%, could grow ROI by more than 300%. And you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion rates are perhaps the number one weakness for most companies. And this is…
Launch an AI Marketing Startup? Are you investigating investing in new business startup opportunities? The economy is roaring and many investors have the financial resources to jump into a new line of business — services, products, software, and advice. Progressive minded investors would be wise to explore AI-powered marketing services in particular. Why invest in…
The End of Wishful Thinking What traps startup entrepreneurs and SMB owners in an endless disappointment with their financial results? You’ll hear excuses such as too much competition, high taxes, corporate favoritism, technical complications, lack of talent, uncommitted employees, technology, changing customer demands, heavy expenses, bad luck, lack of time and funding, and low reach,…
What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…
What Flavor of Digital Marketer are You Hiring Next? While you’re enjoying that ice cream treat to keep you cool during these wicked hot summer days, consider that people’s tastes do reflect something about them. Perhaps we don’t need full blow personality profiles to know whether the digital marketing services provider is the one for…
What is the Right Starter Solution for 2020? There are a lot business owners in San Diego, San Francisco, Los Angeles, Boston and Denver (favorite cities) can do to make 2020 a break out year. And if you’re a startup company, you need to build a strong base and begin accelerating growth. It’s a wild…
AI Marketing Services Los Angeles With hundreds of marketing agencies serving the greater LA area, your challenge is to find ones that offer sufficient value. The push to outsourcing isn’t just to avoid very high Los Angeles agency fees, it’s to get leading edge marketing services. Our Los Angeles clients have been focused on generated…
Marketing AI Conference The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It’s called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing Institute. Paul is author of two excellent books on marketing for agencies. It’s…