content engagement Archives

Google’s High Quality Content Requirement

ByGord Collins October 12, 2022November 15, 2022

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….

Content Performance

Your Audience is the New Algorithm

ByGord Collins October 24, 2020February 8, 2022

How To Improve Your User Engagement For two decades and more, search engines including Google’s popular search engine, have been ranking web pages using a text-based computer algorithm. Yet the web has changed. Text and links don’t provide good enough clues to the best content. Video and social posts are the new web. And user-based…