Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…
SEO Services in San Diego 24 years ago, I began offering my SEO services to San Diego, CA area businesses. It was a great decision. My clients in SD and North County were excellent and their relaxed attitude and confidence made a big impression on me. Going forward, it still is in the best interests…
The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…
Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, scheduling, and delivery of slick content. This encourages clients to stop thinking and spend bigger to reach customers…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…
What is the Right Starter Solution for 2020? There are a lot business owners in San Diego, San Francisco, Los Angeles, Boston and Denver (favorite cities) can do to make 2020 a break out year. And if you’re a startup company, you need to build a strong base and begin accelerating growth. It’s a wild…
AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We’ve taken a look at Artificial intelligence marketing software, AI marketing tools, AI Sales Software, and AI Search Engine Optimization software, so it’s time for…