Social Media Performance Sends Warning Signals A trend is happening in digital marketing. It appears social media lead generation performance is weakening and the trend may steepen. This is in addition to the shrinking visibility of posts to connections whether in Linkedin, Facebook, or Twitter. These companies are trying to squeeze users for more paid…
Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…
Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues. But pop ups and…
Will Google Predictive Metrics Help Your Conversion Rates? Have you used Google search and saw ads were kind of eerie because you wondered how they could know you might need them? Are you aware Google adjusts the search results you see based on your past search history? Some of that useful capability is due to…