Is it Time to Get Past Social Media?

Is it Time to Get Past Social Media?

Social Media Performance Sends Warning Signals A trend is happening in digital marketing. A inconvenient truth is appearing.  Social media lead generation performance is weakening and the trend may steepen. Marketers have to respond to the weakening performance in reach and cost. And the warning signals have been around for ages as Facebook/Twitter/Linkedin have been…

Content Strategy KPIs

Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…

How to Improve Your Sales Conversion Rates for 2022

Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues.  But pop ups and…

Google Introduces Predictive Capabilities to Google Analytics

Will Google Predictive Metrics Help Your Conversion Rates? Have you used Google search and saw ads were kind of eerie because you wondered how they could know you might need them? Are you aware Google adjusts the search results you see based on your past search history? Some of that useful capability is due to…