Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…
Trust Flow: A Very Important SEO Metric Are you troubled by your lagging Google rankings and less than ideal traffic? There’s a range of issues that might be hampering your free Google rankings and traffic. It’s important to note that you can have rankings and still have low traffic from Google search. It’s very complex…
Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Simplifying your Copywriting Could Mean All the Difference It’s a typical belief in internet marketing that it’s all about exact customer targeting and then satisfying that prospect to the fullest. Yet, in the real world, an ideal, qualified target customer is a rare catch. Mostly, you attract a lot of other people in varying stages…
21 Top Blogging Resources There are few people in digital marketing who argue that blogging is the best route to high volume traffic and lead generation online. If you haven’t begun blogging, then consider learning more and beginning to publish useful material for your current customers and to attract new ones. The benefits of blogging…
Advanced SEO Skills: Diversity Anchor Text The words used in a clickable text link on a page in your browser have long been a key Google ranking factor for more than 20 years. That text in the link has been dubbed anchor text. To web users and searchers, these (blue) text links provide topic meaning…
The Most Important SEO Services from an SEO Company Like many business owners, CEOs and marketing managers, you’re considering making a more serious investment in search engine optimization. That’s a wise decision, but what services should you be prioritizing and focusing on? Are you thinking an SEO company would automatically possess and prioritize the appropriate…
3 Top AI-Powered SEO Software Solutions Ah, the promise of artificial intelligence AI driven solutions. Is it wishful fantasy or have AI developers actually come up with serious business solutions to take SEO strategy to a new level? Artificial intelligence software applications such as Alli AI, Wordlift, and others are responding to help with some…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…
High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…
Build High Quality Leads and Grow Your Sales Millions of small businesses are relaunching or entrepreneurs are starting them from scratch. Scary times for SMBs. Yet this crisis is opportunity. It’s a doorway to market leadership. With brands losing their power, you have a window to establish a new powerful brand and create a sustainable…
Content Funnel Pathways It’s 2021, and new customer opportunities are out there. Are you ready to grow traffic with SEO and then grow leads and increase sales via content funnel software? I hope you said yes, because there are exciting software tools available which can help to optimize the content paths your visitors take on…
Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…
What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can’t count the number of ranking algorithm updates that Google has launched in the past 20+ years….
AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We’ve taken a look at Artificial intelligence marketing software, AI marketing tools, AI Sales Software, and AI Search Engine Optimization software, so it’s time for…
The Magic of Search Traffic It’s certain that most of your website traffic will be generated by search engines. And most of your social shares will also be generated by these very same visitors from search engines (i.e., Google). The value of SEO and copywriting services compounds — prestige, credibility, repeat visitors. SEO and copywriting…