Linkedin Marketing

Linkedin Marketing

Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…

Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…

Travel SEO

Travel SEO

Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people.  And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…

Storytelling as a Marketing Strategy

Storytelling as a Marketing Strategy

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative.  One of those options might be the use of storytelling.  Some…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…

State of Artificial Intelligence in Sales and Marketing

State of Artificial Intelligence in Sales and Marketing

Do Managers Believe in AI Sales and Marketing? According to surveys, sales and marketing managers are not only intrigued by artificial intelligence, they’re also believers in it. And if sales is the lifeblood of all businesses, and AI does increase sales, then it might be difficult for sales and marketing managers to avoid adopting an…