Understanding Differences between Desktop and Mobile Rankings Have you noticed a difference between how your site ranks on desktop browsers vs mobile phones? You may have better rankings on mobile devices and tablets, or you may be doing better on desktop browsers. A lot of people notice differences but are confounded as to why, or…
How to Understand Google’s Ranking System One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” They’re big events for all digital marketers and professional SEOs too. Pros however, optimize in a way which resists algo changes. My SEO strategies, technique and tactics for instance…
How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing. Yet many marketers have doubts that visibility will…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Advanced SEO Skills: Diversity Anchor Text The words used in a clickable text link on a page in your browser have long been a key Google ranking factor for more than 20 years. That text in the link has been dubbed anchor text. To web users and searchers, these (blue) text links provide topic meaning…
Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…
Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them. They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…
Best SEO Software Platforms Since digital marketing is all about various productivity software solutions, it shouldn’t be a surprise that search engine optimization companies would be utilizing SEO software. While many SEO software apps are junk, there are a few taking ranking performance analytics to an advanced level. Among the services you can read about…
SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…
AI and SEO Success Algorithm hackers and advanced SEOs have been trying to reverse engineer Google’s search ranking algorithm for 20 years without a lot of success. And what an amazing and very profitable discover that would be. AI’s incredible advanced data processing ability means it could conceivably test millions of variations against Google’s core…
Does Google Throttle Search Traffic to Your Site? Like most website owners, I’ve had my suspicions about Google. My clients had way more suspicions and didn’t like how Google managed search traffic. When you see search traffic volumes swing wildly like a roller coaster from one day to the next, or “flat top” or “saw…
What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can’t count the number of ranking algorithm updates that Google has launched in the past 20+ years….
Let’s Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site. The process is similar to public relations, and outreach to journalists, only much broader. The goal is to get your company, content and message out there and reach people who…