Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…
Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing. Yet many marketers have doubts that visibility will…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…
8 Conversion Rate Improvement Tips When visitors to your website don’t become customers or don’t intend to become customers in future, your website and entire funnel path isn’t working. All the money you’re pouring into online marketing and paid advertising will go to waste if you don’t raise your sales conversion rate. You need real…
Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues. But pop ups and…