Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…

Search Engines are the Best Marketing Channel

Search Engines are the Best Marketing Channel

Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them.  They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…

Storytelling as a Marketing Strategy

Storytelling as a Marketing Strategy

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative.  One of those options might be the use of storytelling.  Some…

12 of the Best AI Marketing Companies

12 of the Best AI Marketing Companies

12 AI Marketing Companies You Need to Know Most small businesses haven’t ventured into the realm of AI Marketing, but new solutions are arriving that will make it more affordable. The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. Along with the software applications and platforms, there are…

How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

15 Lead Generation Strategies for Quality Leads

15 Lead Generation Strategies for Quality Leads

The Best Lead Generation Channels For many businesses, this early summer will be the launch of their recovery — the reopening of business in America. It will be nice as the transition back to normal happens. The mood will lift and lead generation will become a little easier, however competition will increase dramatically too. Amidst…

Martech Conference Blueshift Technology

Martech Conference Blueshift Technology

Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…