Hiring Consultants vs Agencies The market for digital marketing agencies and SEO consultants is extremely crowded and it makes choosing the right provider a time consuming choice. See the comparison below. The goal is to focus in on key skills, abilities, and the energy the provider possesses. Filtering out distractions to obtain clarity is the…
Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…
San Diego Housing Market Now A paucity of homes for sale continues to plague the greater San Diego County market. Inventory of single family houses fell 44% year over year, while inventory of attached homes dropped by 64.8%. Year over year, home prices at all price ranges are up 18 to 26%. Price rises are…
How to Evaluate Marketing Agencies I’ve worked for at least 4 digital marketing agencies throughout the US and Canada, and believe me, they have their limits. Some were good at what they did specifically, in particular industries they knew, and provided good value. Others however were skewed by strange goals and business models. For instance,…
Most Important Questions your Digital Marketing Audit Answers Not even the best marketers really know what their next move should be until they’ve done their research. And research is simply a process of finding the right questions to ask yourself and your marketing team. If you’ve never enjoyed the insights from a digital marketing audit…
Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Build High Quality Leads and Grow Your Sales Millions of small businesses are relaunching or entrepreneurs are starting them from scratch. Scary times for SMBs. Yet this crisis is opportunity. It’s a doorway to market leadership. With brands losing their power, you have a window to establish a new powerful brand and create a sustainable…
Searching for Magic SEO Software? Small business owners are hoping and searching for a miracle. They’re looking for miracle solutions for market reach, quality content, social media success, and lead generation. Given SEO is central to online success, this path often leads them into SEO software, AI SEO software, SEO software platform, SEO software solution,…
EDC Report shows AI is Important to San Diego’s Economy A recent bit of research by the San Diego Regional Economic Development Corporation, in partnership with Booz Allen Hamilton, found that AI is already important to the San Diego economy. The study was undertaken to identify how AI is being used in San Diego County…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
Web Hosting for Realtors When Realtors® want to improve leads and sales performance online, a typical process is to search for a Real Estate SEO expert and a good real estate marketing package. Their goal is lots of traffic, leads, and big exposure. The best real estate CRM and content hosting solution can add value….
Marketing AI Assists Consultants The much hyped rise of artificial intelligence marketing systems in marketing, medicine, manufacturing, and other sectors has some experts suggesting consultants and agencies will soon be obsolete much like the dinosaurs. These so called expert forecasts are actually naive. What’s ignored is that marketing consultant’s insights, productivity and services will be…
Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…
Housing Market Update The US housing market has suffered through 3 tough months due to the pandemic, but it appears to have not only healed, but is ready to grow during the last 6 months of 2020 and into 2021. Read the list of key factors driving market predictions below. What’s important to know about…
Should You Use Search Engine Optimization Platforms? Are you under some pressure to power up your visibility and rankings on Google? Everyone is, including marketing agencies! Your advanced SEO consultant or SEO company may rely on some tools to help speed creating the results you need. Do any of them actually create anything valuable? The…
Visibility and Success go Hand in Hand We’re all invisible right now due to the Virus Pandemic and it does hurt our confidence and ambition. Yet some companies are invisible all the time, so things haven’t changed much for them. For successful companies who haven’t pushed online, the loss of revenue has been catastrophic. They…
Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego? There’s plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn’t part of marketing automation. The real content deliverable for customers is engaging information that helps them discover…