High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…
2021 State of Remote Work Employer Survey 2020/2021 is almost in the rear view mirror for US small business enterprises. Those owners who have survived now face additional challenges with labor and supply shortages, lagging demand, rising taxes, and rising costs from inflation and rising wage demands. Smart business owners are looking to technology to…
8 Conversion Rate Improvement Tips When visitors to your website don’t become customers or don’t intend to become customers in future, your website and entire funnel path isn’t working. All the money you’re pouring into online marketing and paid advertising will go to waste if you don’t raise your sales conversion rate. You need real…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…
Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. I’ve had one of my own blogs hit 5000 visitors per day with 8000 pageviews per day, and it drove considerable ad…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
Web Hosting for Realtors When Realtors® want to improve leads and sales performance online, a typical process is to search for a Real Estate SEO expert and a good real estate marketing package. Their goal is lots of traffic, leads, and big exposure. The best real estate CRM and content hosting solution can add value….
Marketing AI Assists Consultants The much hyped rise of artificial intelligence marketing systems in marketing, medicine, manufacturing, and other sectors has some experts suggesting consultants and agencies will soon be obsolete much like the dinosaurs. These so called expert forecasts are actually naive. What’s ignored is that marketing consultant’s insights, productivity and services will be…
Is It Worth it to Hire an Advanced SEO Consultant? Tens of thousands of agencies, PR firms, copywriters, web designer firms, startups, and app development companies try to offer SEO services today. They use a suite of tools, low paid writers, free meta analysis, and the pretense that a tech solution is what SEO is…
Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…
More Than Ever, Small Business Needs AI Marketing Big business is having a great time of it during the Corona Virus pandemic. And stock market predictions are forecasting more profit and domination for Big tech and Big retail through 2020 and 2021. SMB’s however are fighting some fierce battles. While this situation looks dark, it…
A Clear View of Marketing’s Future How will Corona Virus change your marketing? It’s actually only going to accelerate the trends that were happening. We’re going from manual marketing to automated to AI assisted marketing. When we wake up one morning this fall season of 2020, business and marketing will be different. Fewer customers will…
New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years. Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the free, organic search results. And there’s no denying that…
AI Marketing Services Bay Area Is the cost of doing business in Silicon Valley becoming too much to bear? There are a lot of SMB owners considering leaving for Nevada, Florida, Arizona, or Tennessee because of the relentless costs. The Bay Area is rated worst for competitiveness, and even if you could find excellent tech…