Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…
Best SEO Target Pages: Homepage vs Blog Post Is there no end to techniques and tactics for search engine optimization? No, because that’s what SEO is. And we appreciate how some clever techniques used on certain websites can generate significant boosts to traffic and lead quality. That’s why SEO will always be a priority. Techniques…
Is Professional SEO Worth It? Every business manager is looking for an edge today. But are they doing enough to create it? And where is that edge? Is it your budget, creative talent, marketing strategy, competitiveness, and the true value of your product/service/brand? What’s so valuable about your offer and strategy that it will win?…
Generate More Leads Via Professional Quality SEO CEOs and other business managers are facing tougher economic and sales outlooks going forward. The smartest of them will look for improved, high level, big picture, lead generation strategies. There is no magic bullet for leads so progressively focusing on what really matters — cost effective, continuous effective…
Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…
General and Advanced SEO Topics You Need to Know Before you can apply or buy advanced SEO services with a professional you know will give you a decisive advantage, you might want to brush up on advanced SEO topics. High level SEO is usually thought of in terms of tactics, techniques and strategies, however it…
The Most Important SEO Services from an SEO Company Like many business owners, CEOs and marketing managers, you’re considering making a more serious investment in search engine optimization. That’s a wise decision, but what services should you be prioritizing and focusing on? Are you thinking an SEO company would automatically possess and prioritize the appropriate…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
12 Steps to Improve Your SEO Millions of organic marketers set off with goals of big traffic and leads from Google and Bing. Yet without summoning sufficient resources, talent, and focusing efforts on what really brings results, any SEO strategy is bound to create disappointment. The reason is simple. Search engine indexes are stuffed with…
The End of Wishful Thinking What traps startup entrepreneurs and SMB owners in an endless disappointment with their financial results? You’ll hear excuses such as too much competition, high taxes, corporate favoritism, technical complications, lack of talent, uncommitted employees, technology, changing customer demands, heavy expenses, bad luck, lack of time and funding, and low reach,…
Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues. But pop ups and…
Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
The Best Lead Generation Channels For many businesses, this early summer will be the launch of their recovery — the reopening of business in America. It will be nice as the transition back to normal happens. The mood will lift and lead generation will become a little easier, however competition will increase dramatically too. Amidst…
Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…
Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it’s almost every business that’s had to adjust. So would businesses need a new marketing strategy? Yes, and there’s 2 reasons why: first the marketing ecosphere…
Let’s Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site. The process is similar to public relations, and outreach to journalists, only much broader. The goal is to get your company, content and message out there and reach people who…
Expand Your Facebook Reach Building, maintaining and growing your social media success isn’t easy. Social media is not as effective as Google or Bing search engines in creating free organic traffic. However, under certain conditions, Facebook can generate a lot of traffic to your website, and allow you to reach much bigger audiences. Facebook Ranks…