AI Marketing Software
Marketing managers, CEOs, advanced SEOs and content strategists are all struggling to find ways to stay competitive today. Most are looking to technology to process customer data for insights, and guide business decisions.
The insights being developed via AI marketing software are quite extensive ranging from content engagement tips, topic selection and even predictive capabilities for sales.
Without tech tools, most marketers are handcuffed to improve performance. There’s a number of things needed they may not possess:
- an appropriate sized marketing and promotion budget
- talented marketing staff
- insufficient insight into customer needs
- insufficient insight into performance & KPIs
- a brand that is a great experience and makes them significant to customers
- no predictive capabilities for assessing the target market
- lack of personalization to increase relevance to audience
There are assets/tools/platforms that might come to their rescue and there are new startups offering solutions that few know about. That’s because insufficient marketing and promotion has been done. Many of these companies are tech companies who are focused on brilliant SaaS software products, yet not really focused on generating awareness, strong visibility, and a clear unique value proposition to make them them significant enough to pay attention.
It’s not easy for these firms to build awareness of their solutions nor build engagement and . In some sectors such as real estate and property management, adoption of advanced digital tools is still slow. It’s via strong promotion online that the barriers to adoption will be broken down. It’s popular posts such as this one, where marketers and business owners learn about available solutions.
AI marketing software solutions provide deep insight into customer preferences, capture important data, inform marketing staff to improve creative and create the best brand experience, and to personalize for each customer. And with the promise of all this, AI marketing software and platforms encourage CEOs and CFO’s to spend appropriately on a good solution(s).
Small to Mid-sized Business AI in 2022
Big businesses have jumped on the AI marketing bandwagon and have built solutions. So the task for SMBs in 2022, is to find some affordable solutions and learn how to use them to optimize their marketing.
Are these platforms ready for big or small business adoption? They’re at a point where you need to trial them and begin figuring out how you will use them to make your UVP, creative, and marketing channels work better. Fintech and Proptech companies, ecommerce companies, hotels, real estate hosting companies and others are adopting AI.
It’s essential to note that these tools aren’t for helping companies dummy down their marketing for lower labor costs, but rather to elevate marketing genius. The real value is the performance lift they give to pro marketers. Marketing strategists need better data.
The benefits of AI marketing software are:
- better insight into customer behavior
- improved, personalized content delivery
- higher conversion rates and greater customer loyalty
There are AI-powered solutions for sales, content, funnel path, and even SEO. Don’t confuse these amazing products with chat bot software. The real value in these solutions is in the way they help you learn about your customer/visitor journey and power up content strategy to increase sales.
An AI Tool for Each Small Business Challenge
There isn’t a solution that does it all for you. Instead, the best AI driven solutions specialize in specific areas of marketing. There is SEO software, copywriting software, sales software, analytics software and predictive software tools available.
And a talented manager, advanced SEO, content strategist, or analytics pro can generate results equal to an enterprise level marketer. All because available data can plumbed for insight and help us convert more sales. Flexibility and creativity are big assets.
AI Software for Marketing
This collection of AI marketing software solutions is about as much as you’ll want to explore at this point. Take it one solution or tool at a time and avoid getting overwhelmed. These are your top contenders for top AI marketing software, each with their strengths and weaknesses, price points, limitations and potential.
1. Albert Artificial Intelligence Marketing
G2 rating: not rated.
Albert is an autonomous AI marketing assistant. The company is working to create a solution that takes all the tough, mechanical work of marketing away from you, and let the AI software optimize the customer journey and sales growth.
Albert, an artificial intelligence marketing software company was just acquired by Zoomd Technologies, a Martech company offering SaaS solutions for cross channel campaign management for apps. It’s not certain yet as to how Albert will be managed or integrated with their business.
“Albert manages campaigns in your existing search, social and programmatic accounts, giving you full visibility. Always aware of the entire landscape, he analyzes the unanalyzable, taking purposeful action and flexibly optimizing against your business goal.
Albert tests and learns using complex, multivariate calculations at machine pace and scale.
Albert reports discoveries he has acted on and also offers recommendations for items outside of his “AI guardrails,” that require action from his human colleagues ” — from Albert Overview paper.
The fact that Albert AI can act autonomously in real time, and predict customer needs is one of the most important benefits:
Albert is one of the more interesting AI marketing solutions, but in my conversations with them, a number of weaknesses showed up such as that it works only on the Google marketing stack. That might actually work well for most marketers. With every powerful benefit, we have to give something up.
Despite that, and the fact Albert was focusing on big businesses, this is a software to pay attention to. Albert is trying to be exactly what we want — an autonomous, learning, testing, optimizing personal AI agent.
They advised me that they were working on an SMB version of their AI marketing solution which is very smart, given the bigger potential of small business.
2. Blueshift AI Marketing Solution
G2 rating: 4.2/5
The Blueshift AI system offers 5 AI powered services including 360 customer view, cross channel journeys, AI powered recommendations, predictive segmentation, and trigger-based automation.
Blueshift provides a customer data activation platform that helps marketers deliver more relevant and timely one-to-one personalized messages at scale. Blueshift enables organizations to gain a full view of their customers, including historic and real-time behaviors, and provides marketers with accessible predictive intelligence and campaign tools to orchestrate individualized customer journeys across channels and introduce intelligent automation throughout the customer life cycle — from Forrestor report — The Total Economic Impact™ Of Blueshift
Their Artificial Intelligence software helps you create customized automated campaigns and personalize content delivery on the website, apps, ads, or via email. Predictive recommendation on content delivery is a big benefit. For Facebook, Blueshifts’ custom audience feature allows you to do cross channel integration for a more complete view of how your customers enter your site and engage with content.
Blueshift’s value proposition is summarized as: Marketer-accessible AI lets you continuously optimize WHO you target, WHAT you tell them, WHEN you reach them, and WHERE you connect.
One of Blueshift’s biggest customers is Zumper rental software, and they’ve reported impressive results using their personalization and recommendation engine which more than doubled CTR rates and 3x the growth of lead submissions.
3. Salesforce Marketing Cloud Einstein
G2 rating: 4.0 out of 5.
Salesforce, headquartered in San Francisco, California is the world’s leader in corporate CRM. The company’s focus has always been sales and CRM is the path. Given the ultra-affordable monthly subscription rates, it might seem a no-brainer to try them out.
Customers typically don’t Salesforce because they’re confused about the company and the product (focused on sales people). However Salesforce is big into AI and should be able to offer big benefits to small companies on a limited budget.
Salesforce offers Marketing Cloud Einstein which integrates with other Salesforce products. The value proposition is to deliver the right content, to the right audience, on the right channel, at the exact right time with AI right where you work.
The feature that helps you monitor social media activity and deliver the right message to the right time to your connections shouldn’t be ignored. Their system can detect opportunities for you to nurture your connections at key moments.
Marketing Cloud Einstein offers a predictive content recommendation, engagement scoring, customer experience analytics and optimization features. All very useful for your purpose.
4. Marketo Marketing Automation Software
G2 rating: 4.1 out of 5.
Marketo has been around for sometime now is recognized as one of the top marketing automation solutions. Their software’s capabilities include automation of email, social media, digital advertising, and account based marketing.
You can set up a lead scoring and nurturing campaign to improve your sales funnel results. And you can have Marketo scan your content, which allows you to choose which content will get recommended to specific types of customers.
As we know, each customer is individual, which is why we need our AI marketing software to recommend content to satisfy each visitors quest.
Marketo is still a useful marketing automation solution which may want to try first before you invest in an AI marketing solution.
5. Funnelytics Conversion Optimization Software
Funnelytics Iis designed to help to visualize and optimize your conversion funnel. The path the customer takes on your website is your path to conversion, your brand experience, and a series of content touchpoints. Conversion is much more than trying to create a sale on the first visit. The important thing for small business marketers is having a tool that can help them organize the content experience from landing page to thank you page.
Via each content touchpoint (landing page, ad, blog post, emails, etc.) Funnelytics guides the whole process. and you can use their real live examples of successful businesses via their templates to get started. You can mimic these businesses and do your own funnel hacking. Understanding your customer’s content experience and which content, visuals, messages, and other cues work best is difficult to discover. That’s why this solution may be the first and core tool in your AI marketing tool chest.
6. PathFactory AI Driven Conversion Path Optimization
PathFactory Integlligent Content Optimization Solution. Pathfactory offers an AI software platform which creates AI-driven content journeys based on real content consumption data. Pathfactory helps you build better B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales.
Truly understand content performance and guide your content strategy with a clear view of what content was actually consumed, not just accessed. Discover which content topics & formats drive the most content consumption to inform your editorial planning.
For your Website, Website Tools is a feaure which uses AI to determine the very best, most relevant content and then recommends it for every individual user. This is something that is impossible to do manually, and PathFactory’s insights and content deliver automation are very impressive benefits. For pro marketers, with diverse customers, this can generate signficant improvement in content and sales performance.
7. Predictive Sales AI
Predictive Sales AI uses artificial intelligence to help predict customer buying behavior. This solution uses predictive analytics to optimize the sales funnel from the moment a lead enters your system to the final sale. Predictivesalesai.com
8. Marketmuse AI
The AI Content Intelligence and Strategy Platform that transforms how you research, plan, and craft your content. Marketmuse can help content developers research keywords and topics and advise on copywriting and technical SEO issues to perhaps improve performance. The platform helps you understand how well your website content covers topics, helps uncover gaps, and creates content briefs which help you understand what may be needed. It offers a natural language generation feature which creates a first draft of a potential article. AI SEO and AI content generation have a long way to go, however you may want to try Marketmuse to see if it can produce sophisticated content which you may not be able to yourself.
The Challenge for SMBs
Even for Advanced SEO pros, experienced copywriters, and expert CROs, data is essential. Yet data needs specialized and advanced software applications specialized to solve problems. These tools are some of the best going and we’re waiting for more.
Bookmark this page as I’ll review other premium entrants in the AI marketing software arena. It’s an exciting time in online marketing — the AI marketing revolution. If you’re a stock market investor, take a close look at AI stock forecasting software and services. They’re showing promise too.
How do you choose the right AI marketing software solution for your business? The best approach is to use spreadsheet with a weighted ranking of all the features/benefits you need.
Gord Collins | Advanced SEO Strategy | AI Marketing | AI Marketing Companies | Real Estate Marketing | SEO Software Platforms | AI Sales Software | Marketing Agencies in California | Marketing Service San Diego | Marketing Audit | Predictive Software | Software Marketing Startups | SEO Company | Linkedin SEO Consultant