Who Offers the Best SEO Services?
There are websites or digital agency reviewers who offer their quick answer to that question. In reality, client’s needs are very unique. Best is relative to a company’s needs, goals and capabilities, so a generic answer is ridiculous.
I hope you got a chuckle out of the title graphic because it reminds us that best is in the eye of the beholder, and that hype always gets out of hand. As a business person, it can skew your judgement so you miss out on working with the right provider.
And at your most vulnerable time, the last thing you need is a paid review site pushing you to the big SEO companies and into their revenue generation machine. Hiring an agency is usually the worst thing you can do. They seem to offer reassurance, but in fact, SEO is hard work and you need to take command of this project yourself. Hire the best with premium skills and you’ll outperform. Search Engine optimization still produces the most traffic.
What SEO consultants charge relative to value produced is a bargain. And individual SEOs can work primarily for you, if not exclusively at a much more affordable rate. But don’t focus on price if you want to succeed. The question is how you can reach your sales revenue goals. Target that revenue and hire the best advanced SEO specialist you need to reach it.
Which SEO Services do You Actually Need?
When a client types in “SEO Services” or “Advanced SEO“, they are likely needing an overhaul. Many of them have run as far as they can with their current strategy, skills and assets. Typically, they are at a point where they need to raise their budget and bring in someone with significant, elite level skills in the market they need to master.
Fortunately, there are SEO specialists and content specialists who can give you a big edge. A word to the wise is to avoid hiring a marketing agency. They operate in generalities, best practices, mediocre effort, and design tricks, and you need more than slick design and expensive gimmicks. After you resolve your real SEO performance issue, you can then focus on attractively designed content , better optimization and better promotion.
Which Advanced SEO Skills are Relevant?
Any of them might be relevant. For instance, I provide content creation with industry expertise, content and market research, optimized for big traffic and then promote the content via social media engagement. Combining tasks is necessary to achieve competitive results. Other experts may not be available or affordable. Ingenuity, initiative, and energy are required to make the client’s budget stretch. If something needs to be done, I get it done.
5 Advanced SEO Skills:
- Research: keywords, topics, competitor weakness, user intent, and value proposition, and what creates significance
- Analysis: creating in-depth performance reports to find opportunities, make content adjustments and refine strategy
- Planning: studying opportunities and creating competitive strategy, tactics and techniques to win
- Copywriting: creating compelling, engaging, epic grade, sharable text content to create rankings, visibility and social reach and backlinks
- Finding and engaging with influencers and important connections to get content placed on the top industry websites
Skills plus Industry Expertise gives you the Edge
The best SEO services will usually come from expert specialists who have specific talents. The ideal provider for you would depend on where you’re weakness is against your strong competition. Instead of looking for a miracle, do an audit/review to discover what you’re actually failing at and why that might be.
The top reasons for poor SEO performance are:
- respect for cheap SEO tactics which often bring ranking losses
- overoptimization of sites, or under-optimization of key website pages
- lack of advanced SEO strategy and tactics
- lack of specialist skills to be competitive or excellent in some respect (industry expertise, social media reach,
- insufficient funding
- lack of time and money for data/research to create better quality content
- hasty approach with only short term goals
- lack of aggressive outreach to build visibility and attract inbound links
- low quality content
- low quality unique value proposition which audiences ignore or are confused by
website is heavy with unnecessary code and has performance/speed/user experience issues
Big companies pay their SEO directors more than $100k per year, so that might help you realize your real issue. See the latest SEO salaries.
SEO has the reputation of being lightweight, gimmicky and FREE. A degree of disrespect has been built up about the profession, value of strategy, and the resources needed to become the market leader. Often managers are hoping SEOs can compensate for and shore up the businesses poor value offer for customers.
Often, the SEO consultant has to advise the client that the companies brand, value proposition and budget are the real issues. It’s difficult to make a brand no one wants, rank at the top of Google. Googles can sense that people don’t like your brand/offering. They consider yours insignificant and irrelevant.
Not to be cruel about it. The brand and unique value proposition can be improved. Once it’s understood laser clear, your SEO, Content and social media promotion will be more effective and focused.
Hiring SEOs is often a last gasp, hail Mary pass to the end zone in the last few second of the game. That unreassuring image suggests you’ve lost the battle. And trying to save the day for the client is tough. It’s always best to start with an SEO audit or digital marketing audit to identify what the real issues are. Otherwise, your campaign could fail again.
The best SEO agency for you is one with the skill, experience, and strategy to win your market. It’s so competitive on Google now that only a comprehensive strategy will work. Since few make that investment of funds and hiring skilled strategists, it suggests you will be successful.
SEO consultants don’t do it all. But working together with advanced content experts, social marketers, expert web developers, designers, and promotional people, you can achieve market dominance.
Are SEO agencies that utilize AI SEO software better? At this time no. However some of the tools may help in running and analyzing content changes and ranking changes. What the AI SEO software does is overrated. Users are getting false promises. AI content funnel software holds more promise for best SEO performance, but Google doesn’t like automated content delivery. Personalization is a great improvement, however Google wants to see the same content every time for its users. The artificial intelligence software developers haven’t solve the spam issue with Google. There may not be a solution since Google’s spam filters will view content changes dimly.
So we’re back to good old human ingenuity and SEO strategy to deliver a content experience Google likes.
AI Marketers provides digital marketing services (content, SEO, social media, PPC) for software companies, manufacturers, hotels, recruiters, moving companies, publishers, sports equipment retailers, building supplies companies, window and door companies, Realtors, investment companies, IT companies, clean energy, consumer products, branding consultants and many more.
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