What’s Missing in Your Marketing?  Strategy

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Advanced SEO

Advanced SEO

Advanced SEO Techniques, Tactics, Strategy When you hear the phrase advanced SEO, it has to conjure up images of expert manipulation of keywords, links and content.  Yet, it’s actually much more and that’s what makes it so interesting. As a CEO, founder or marketing manager, it might bore you to explore the depths of advanced…

Great Resources for Bloggers

Great Resources for Bloggers

21 Top Blogging Resources There are few people in digital marketing who argue that blogging is the best route to high volume traffic and lead generation online. If you haven’t begun blogging, then consider learning more and beginning to publish useful material for your current customers and to attract new ones. The benefits of blogging…

Your Blog Needs to be the Center of Your Marketing

Your Blog Needs to be the Center of Your Marketing

For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want.  They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…

Marketing Survey Results

Marketing Survey Results

Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…

Best Marketing Software

Best Marketing Software

AI Marketing Software Marketing managers, CEOs, SEOs and content strategists are all struggling to find ways to stay competitive today. There’s a number of things needed they may not possess: an appropriate sized marketing budget talented marketing staff insufficient insight into customer needs insufficient insight into performance & KPIs a brand that is a great…

Online Travel Marketing

Online Travel Marketing

Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people.  And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…

How to Excite Your Customers or Clients

How to Excite Your Customers or Clients

What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…

Advanced SEO Services

Advanced SEO Services

Advanced SEO Services Few things digital are more sexy than a top ranking on Google. That lofty spot imbues a website with credibility, significance, and a promise of satisfaction, ahead of competitors. And when enhanced with enriched content, the experience becomes irresistible to visitors.  Advanced SEO offers this outcome and much more. A new report…

Is it Time to Get Past Social Media?

Is it Time to Get Past Social Media?

Social Media Performance Sends Warning Signals A trend is happening in digital marketing. A inconvenient truth is appearing.  Social media lead generation performance is weakening and the trend may steepen. Marketers have to respond to the weakening performance in reach and cost. And the warning signals have been around for ages as Facebook/Twitter/Linkedin have been…

25 Ways to Rank High on Google

25 Ways to Rank High on Google

Best 25 Ways to Rank High on Google Everyone’s been searching for the secrets to Google’s special ranking sauce for a long time. As the algorithm became more sophisticated and increasingly guarded, more have given up trying. Cracking the Google Algo code is something I’ve been doing for two decades. Those insights are helpful in…

Advanced Link Building Strategy

Advanced Link Building Strategy

Advanced Backlink Building Project The way Google has gone forward with search engine rankings has been unfortunate. Because the pendulum has swung way back to backlinks to websites as the most important algorithm factor. Increasingly, adjustments to your site (advanced SEO) and content quality/engagement matter less to Google as tries to squeeze out certain sites…

Premium Vintage SEO

Premium Vintage SEO

Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…

Most Important SEO Services

Most Important SEO Services

The Most Important SEO Services from an SEO Company Like many business owners, CEOs and marketing managers, you’re considering making a more serious investment in search engine optimization. That’s a wise decision, but what services should you be prioritizing and focusing on? Are you thinking an SEO company would automatically possess and prioritize the appropriate…

Using Ad Platforms to Improve SEO

Using Ad Platforms to Improve SEO

Using PPC Advertising to Grow Backlinks Looking for better SEO performance but you’re unable to get reach to get your content viewed, test for response, and build backlinks? You’ve hit the same wall everyone has hit. Why don’t we explore some worth alternative approaches to generating backlinks and at the same time capture direct leads and…

AI SEO Software

AI SEO Software

3 Top AI-Powered SEO Software Solutions Ah, the promise of artificial intelligence AI driven solutions. Is it wishful fantasy or have AI developers actually come up with serious business solutions to take SEO strategy to a new level? Artificial intelligence software applications such as Alli AI, Wordlift, and others are responding to help with some…

Best Approaches to SEO for Small Business

Best Approaches to SEO for Small Business

Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism.  It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…

SEO Salaries & Fees

SEO Salaries & Fees

SEO Fees & Salaries 2022 New research shows SEO continues to create the lion’s share of web traffic for companies of all sizes and that the lion’s share of sales also flows out of search engines. The overall value of search engine optimization has never been better given search engine usage trends. And this has…

Mountain Bike Marketing

Mountain Bike Marketing

Mountain Bike Manufacturers Dream 2022 should be an amazing year for manufacturers, resorts and bike shops in the mountain biking industry.  And the Covid 19 pandemic seems to have only fueled greater interest in mountain biking culture, product technology and sporting events. The industry has support across many age groups, yet younger riders are making…

Advanced Level SEO Strategy

Advanced Level SEO Strategy

Applied Advanced SEO Strategy The benefits of high rankings and strong visibility extend into lead generation, sales, brand significance, and customer loyalty.  That’s an excellent benefit package, which makes other channels seem weak. Yet, the number’s of companies competing for those spots, means only the most competitive marketing strategies will work.  There are millions of…

How To Use Your Marketing Budget Well

How To Use Your Marketing Budget Well

Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…

Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, it does so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

Hotel SEO

Hotel SEO

SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…

Selecting an SEO Company

Selecting an SEO Company

Selecting The Right SEO Company As the economic recovery picks up, small and medium-sized business owners are searching for an SEO company. This makes perfect sense as consumers and B2B buyers resume their spending searching for new products and services. A golden opportunity to capture the market is here. Before making a decision on hiring…

SEO Audit

SEO Audit

A Comprehensive SEO Audit When a business owner searches for technical audits and SEO audits, we know they feel they have a problem with their website. If you read many SEO forums, you’ll see webmasters and site owners complain about Google penalties and algorithm filters that mysteriously deflated their traffic and lowered their rankings. Yes,…

Advanced Level SEO Hacks/Tips

Advanced Level SEO Hacks/Tips

10 Essential SEO Hacks You Can Use Ranking at the top of Google’s search rankings is tougher than ever.  It’s important to optimize everything you do, to appease their algorithm.  Enjoy these 8 quick but essential SEO hacks you can use to improve your rankings right now. You’ve likely hit a drop via a Google…

Premium Digital Marketing Audit

Premium Digital Marketing Audit

Digital Marketing Audit & Performance Recommendations Preparing for competition and establishing yourself online is a tough challenge. However those who are best-prepared and deeply informed will enjoy a decided advantage. You’ll enjoy the insights of this in-depth review. You’ve likely seen some offers of automated reports online, however they’re hardly sufficient to help you understand…

Military Strategy for Marketing

Military Strategy for Marketing

Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…

Technical SEO?

Technical SEO?

How Important is Technical SEO? There are a variety of webmasters, web designers, marketing agencies and SEO software companies who emphasize the power of optimizing coding, server issues, broken links, and other problems commonly dubbed as technical SEO. The fact is, many websites do have significant issues whether via server and plugin issues, poor coding,…

Google Core Algorithm Updates

Google Core Algorithm Updates

Google Core Algorithm Updates One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” These algo updates often result in big changes in rankings and traffic for many websites. In this graphic Sistrix reports the top gainers from the most recent core update. Here we…

Your Dream Marketing Team

Your Dream Marketing Team

Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way.  And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…

Outsource To Stay Competitive

Outsource To Stay Competitive

Saving California’s Businesses This video below warns of California’s significant business struggles.  It’s become difficult for many small to medium sized companies in California to operate profitably. To survive and thrive, managers have to think more creatively, look at new business models, and acquire the exact expert talent needed.  Hiring local marketing agencies may not…

Top 9 Trends for Digital Marketing in 2022

Top 9 Trends for Digital Marketing in 2022

Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…

San Diego Businesses Outsource

San Diego Businesses Outsource

San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement.  However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…

San Diego SEO

San Diego SEO

SEO Services in San Diego 23 years ago, I began offering my SEO services to San Diego, CA area businesses.  It was a great decision. My clients in SD and North County were excellent and their relaxed attitude made a big impression on me. Going forward, it is in the best interests of SD area businesses…

How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

Aspen Snowmass Mountain Bike Park, Colorado

Aspen Snowmass Mountain Bike Park, Colorado

Aspen/SnowMass Mountain Biking I was eagerly looking forward to visiting SnowMass Colorado to do some hiking and mountain biking last summer. While attending a convention in Denver, I was able to attend a Colorado Rockies Baseball game and more events in downtown Denver. But visiting the Colorado Rocky Mountains was a bigger thrill. Aspen and…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…

Google Algorithm Updates

Google Algorithm Updates

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can’t count the number of ranking algorithm updates that Google has launched in the past 20+ years….

Marketing Services San Diego

Marketing Services San Diego

Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego?  There’s plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn’t part of marketing automation. The real content deliverable for customers is engaging information that helps them discover…

Anchor Text Diversity

Anchor Text Diversity

Advanced SEO Skills: Diversity Anchor Text The words used in a clickable text link on a page in your browser have long been a key Google ranking factor for more than 20 years. That text in the link has been dubbed anchor text. To web users and searchers, these (blue) text links provide topic meaning…

Top High Traffic Websites 2022

Top High Traffic Websites 2022

Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…