Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…

Outsource To Stay Competitive

Outsource To Stay Competitive

Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…

How to Excite Your Customers or Clients

How to Excite Your Customers or Clients

What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…

Marketing Survey Results

Marketing Survey Results

Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…

Travel SEO

Travel SEO

Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people.  And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…

Business Marketing Intelligence

Business Marketing Intelligence

Strategy for Marketing Driven Decisions It’s a sad truth, but unfortunately, managers don’t always comb through bad advice and practices that cloud their vision. No, and these are smart people. Why would they make choices that defeat themselves? They know marketing generates sales but they choose mediocre solutions at higher prices. They buy into cheap,…

Software Marketing for B2B

Software Marketing for B2B

B2B Software Marketing Strategy NASDAQ has grown solidly during the pandemic which tells us that even during bad economic times, SaaS software solutions are in demand. Modern software drives the economy and society. In fact, the demand has arisen many ways. The allure of software technology is that it is the route to generating value…

Digital PR

Digital PR

Digital PR Services and Solutions What plagues SEOs, content marketers, and small business owners in 2022?  It has to be shrinking online audience reach and content distribution. It’s painful for most small businesses now, and that’s why there is an upstream movement to specialist PR firms to reach audiences, build credibility, significance, engagement and excitement,…

Mountain Bike Marketing

Mountain Bike Marketing

Mountain Bike Manufacturers Dream 2022 should be an amazing year for manufacturers, resorts and bike shops in the mountain biking industry.  And the Covid 19 pandemic seems to have only fueled greater interest in mountain biking culture, product technology and sporting events. The industry has support across many age groups, yet younger riders are making…

Software Marketing

Software Marketing

Software Marketing Looking for software marketing services? You don’t really need a digital marketing agency to plan and conduct a decently successful campaign for your software product. As you’ll discover with the successful startup called Upstart case study below, you can develop your own creative software marketing campaigns combining organic and paid channels, perfect for…

How To Use Your Marketing Budget Well

How To Use Your Marketing Budget Well

Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…

12 of the Best AI Marketing Companies

12 of the Best AI Marketing Companies

12 AI Marketing Companies You Need to Know Most small businesses haven’t ventured into the realm of AI Marketing, but new solutions are arriving that will make it more affordable. The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. Along with the software applications and platforms, there are…

Hiring a Marketing Agency

Hiring a Marketing Agency

When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…

Wage Cost Strategy

Wage Cost Strategy

Cutting Wage Costs Inflation isn’t about to stop, and that means costs are once again the most significant threat to profits and growth in 2022. Wages are an issue even for companies with strategic marketing that’s destined to win. Controlling wages means more funds for your marketing budget. If your wage budget is in the…

Marketing Agency Alternative

Marketing Agency Alternative

A Better Alternative to Agencies Google and Facebook have crushed free organic reach to audiences. Monopolies can do this. It’s disgraceful but without government intervention, businesses will keep getting squeezed hard and forced to pay ever increasing ad prices. Facing that, business managers are getting more serious about finding a long term solution to this…

Your Dream Marketing Team

Your Dream Marketing Team

Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way.  And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…

Top 9 Trends for Digital Marketing in 2022

Top 9 Trends for Digital Marketing in 2022

Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…