Impact on Visitors the Top Priority A new SEO survey show SEO’s are focusing on the visitor experience and user engagement. The key part of that customer experience is the emotional impact we make in our content. And yes, if you’re targeting B2B audiences, then making an immediate impression on them is essential. Research shows…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, it does so because it’s the most significant to them. Significance is the most important marketing concept. Customers…
Using Storytelling in Digital Marketing All too often as marketers or business people, we stumble by with an ordinary understanding of effective business. It might be our marketing conceptual framework is the biggest business problem we have. For a moment, we should step away from them and look at some alternative approaches such as storytelling….
Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…
The Power of Blitz Marketing Any marketing campaign has a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role. Military strategy techniques for marketing offers one tactic with significant benefits if used expertly — the blitz marketing tactic. The Blitzkrieg or lightning attack may sound…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
Digital Agency Guides: Your Guide to a Modern Digital Marketing Audit The path to success is paved with insight. As a business, AI Marketers focuses on insight and strategy to help our clients win and dominate their markets. And to accomplish this, a thorough, comprehensive evaluation of what’s happening is needed. Insight rids us of…
Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…