How to Excite Your Customers or Clients

What Excites Your Visitors?

Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun.

We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel is so popular. The thrill of novelty, surprise, and excitement is something all marketers should use instinctively in their content or video marketing to delight customers.

Excitement is a big part of the experience and reward. Research shows experiences involving excitement activate customer’s brains and produce chemical changes — generating feel good chemicals including endorphin, oxytocin, serotonin, and dopamine.

From your content then, you can create actual physical and emotional changes that could improve impact and promote customer loyalty.  Being dull and predictable might not be competitive.

A Gallup Poll says that exciting customers creates an average 23% uplift in sales revenue

Your customers/clients are no different.  Impact, awe, and excitement are a part of the value proposition they may looking for. Those emotions validate your UVP, and customers make decisions based on emotions. What makes them feel good, less bored, even excited and sets the stage for a purchase?  You have to discover it and the 9 ways to find out are listed below.

Customers are Bored — Give Them Some Excitement!

The best cure for boredom, frustration, and confusion is a little excitement. There’s something about excitement that causes the mind to reset. And if your audience’s minds are filled with your competitors images and marketing, it can be a great to flush all that out.

Fallsview Casino is a great believer in excitement. It’s the core of their marketing campaigns and their videos contain unexpected luck, novel scenes, funny moments, and each video conveys surprising experiences.

Most scenes are not at a casino, but about a break in customer’s regular everyday life. Surprise, change and novelty are keys in making big emotional impact.

We need to know what customers and clients want and what excites them. If you don’t know specifically what it is that creates and keeps a customer, you’re operating in the dark. That’s nerve wracking.

You must discover what excites your visitors, what makes them feel good, and why they’re at your site. If visitors aren’t feeling good, they won’t become your customers.

For example, within your web content, you can try some unusual topics, humorous anecdotes, stories, discussions, facts, pictures, perspectives, and contests and offers. Mix it up, experiment intelligently and you’ll discover something about visitor’s personalities and problems.

Whoever Excites the Customer Best, Wins

AI software is all about the whole process of improving sales by delivering a perpetually better experience (feeling comfortable, confident, positive, focused and driven to satisfaction). Of course, some experimentation is necessary.

Most companies have no customer engagement or content engagement strategy and customer experience is becoming the most important factor in sales success and customer loyalty.

How To Excite Your Customers

In general, increase the number of satisfactions visible on your site (stories, photos, free trials, free giveaways, contests, discounts, fun comments and quotes, data and information, news, news, events, perspectives on new products and services).  Weave these into your brand messages.

If you offer the same bland list of benefits/features for all visitors, you won’t excite them.  Excited prospects come from deliberate customization and personalization. What one customer likes, turns off 50 others.

9 Ways to Learn What Excites Customers

Before you can know specifically what each visitor is engaged and excited about, you need to provide a list of the basic sparks for excitement:

      1. include content that entertains, dazzles, and makes them feel valued
      2. test and vary the layouts, font sizes, colors, and photos to see which they find attractive (e.g., use separate styles for condo hunters vs house hunters)
      3. test and discover which new, novel content items perk them up (customer perk and and focus when something and novel is introduced)
      4. test and vary the headings and copywritings style to see what they like (are large in your face font sizes and buzzword laden headings actually turning them off?)
      5. test the tone, keywords, and voice of your copywriting to see what they pay attention to
      6. test and vary incentives to see which make an impact (incentives help to focus attention but which work well?)
      7. use and test beautiful photos, illustrations, videos, just to see which makes them linger and follow additional material
      8. test and vary the value proposition to see what they really want and what you can sell (word and position your UVP differently and discover which unique concepts work best)
      9. do a pop up survey to see what they respond to or what it is they’re frustrated with (sometimes you’ve got to ask, and if your bounce rate is 97%, you don’t have much to lose).

Testing, Testing, 1, 2, 3

Your Content is Your Conversion Funnel

I’m a big believer in testing because you must find out what excites your customer. If you don’t, everything else you’re doing will be ineffective.  The AI analytics solution can discover all the marketing KPIs you set it to find.  Faster testing means better data, and more learning opportunities.

AI systems can then deliver a personalized experience to each visitor. AI is a learning machine that trains you.

Start thinking excitement and you’ll get better results.  If you’re not thinking excitement, your empathy and care of your customer/client might be put into doubt.

Make Them Feel Good

If you layout your new content or value offer on a foundation of feeling good, you’ll find even your mediocre products are flying off the shelf.  People spend a lot of time polishing their own brand image, yet it doesn’t  provide the big feel good lift they think it does.  It’s not about you, it’s about the customer experience.

While you’re thinking about the customer experience, keep your focus on excitement, trust and comfort. Keep them calm but excited and ready to trust you and your brand.

If you want to ace the whole customer engagement, excitement and satisfaction process, you really need AI marketing solutions, particularly the testing and analytics functions. Definitely get the very best testing and analytics solutions you can afford.

Your reach, customer satisfaction and sales numbers will go through the roof. That has to be exciting for you?

AI Marketers provides digital marketing services (content, SEO, social media, PPC) for software companies, manufacturers, hotels, recruiters, moving companies, publishers, sports equipment retailers, building supplies companies, window and door companies, Realtors, investment companies, IT companies, clean energy, consumer products, branding consultants and many more.

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