How To Use Your Marketing Budget Well

How To Use Your Marketing Budget Well

Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…

Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, it does so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

Blitz Marketing Strategy

The Power of Blitz Marketing Any marketing campaign has a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role. Military strategy techniques for marketing offers one tactic with significant benefits if used expertly — the blitz marketing tactic. The Blitzkrieg or lightning attack may sound…

San Diego SEO

SEO Services in San Diego 23 years ago, I began offering my SEO services to San Diego, CA area businesses.  It was a great decision. My clients in SD and North County were excellent and their relaxed attitude made a big impression on me. Going forward, it is in the best interests of SD area businesses…

Industry Expertise

Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, market reach, and delivery of content.  This encourages clients to spend big to try hard to reach customers…

Content Marketing

Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…

AI Writing Software

AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We’ve taken a look at Artificial intelligence marketing software, AI marketing tools,  AI Sales Software, and AI Search Engine Optimization software, so it’s time for…