What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can't count the number...

Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google's stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...

New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years.  Look at your Google Analytics dashboard and you can see how much of your...

The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they're looking for. [caption id="attachment_1218" align="alignright" width="200"] Your Guided Path for Google[/caption] Sometimes they're not educated about how...

Should You Switch Your Website to Google AMP? Are your website and Google rankings not looking so hot? Are your Facebook and Twitter visitors leaving quickly and you've suffered through no social media shares? It could be your content isn't good enough,...

AI and SEO Success Algorithm hackers have been trying to reverse engineer Google's search ranking algorithm for 20 years without a lot of success. [caption id="attachment_1792" align="alignright" width="208"] Advanced SEO Strategy[/caption] But that threat is why Google began focusing on human factors which...