Why Hire an SEO Expert? CEOs and managers have big expectations of Search Engine Optimization yet they may not hire to reach those lofty goals. Successful and more sophisticated SEO strategies can garner a lot of traffic and benefit your company many...

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can't count the number...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...