San Diego Businesses Outsource

San Diego Businesses Outsource

San Diego Businesses Outsourcing for Success Small to mid sized business owners in Southern California face tough business conditions heading into 2022. Although opportunities are ahead, there are some big hurdles that require new thinking to surmount. I’ve enjoyed serving many clients in San Diego County and they are wonderful clients. Whether in real estate,…

Premium Digital Marketing Audit

Premium Digital Marketing Audit

Digital Marketing Audit & Performance Recommendations Digital marketing is so competitive and challenging today. Only the best-prepared and deeply informed will thrive in the challenging years ahead. And the future arrives fast. A digital marketing audit as it’s commonly called, is a thorough initial study of a client’s business problems, processes and marketing collateral.  Without…

How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

Remote Job Salary Trends

Remote Job Salary Trends

2021 State of Remote Work Employer Survey 2020/2021 is almost in the rear view mirror for US small business enterprises. Those owners who have survived now face additional challenges with labor and supply shortages, lagging demand, rising taxes, and rising costs from inflation and rising wage demands. Smart business owners are looking to technology to…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Strategies Digital marketing is an amazing lead generating channel for Realtors. And the future is digital. With expertly crafted, high ranking content for clients, achieving wide and persistent visibility, making an impact, building intense engagement, you’re able to persuade clients that you’re the only agent they want. Strategy beats a Plan Your…

Sustainable Successful SEO Takes a Little Time

Sustainable Successful SEO Takes a Little Time

Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…

Why Do Blogs Work So Well?

Why Do Blogs Work So Well?

Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. Another, a major manufacturer retail brand said “I can’t believe the conversion rates.” And others comment on how visitors stay and read…