social sharing

Content That Attracts Valuable Links

ByGord February 24, 2022July 9, 2022

Creating Linkable Assets Acquiring both social shares and web backlinks is a key part of an advanced SEO strategy. We might focus in on the great user experience to attract links, but an experience should be placed in the correct digital container (blog, video, case study pdf, etc.) for our target audience. In this post,…

Content Performance

Your Audience is the New Algorithm

ByGord October 24, 2020February 8, 2022

How To Improve Your User Engagement For two decades and more, search engines including Google’s popular search engine, have been ranking web pages using a text-based computer algorithm. Yet the web has changed. Text and links don’t provide good enough clues to the best content. Video and social posts are the new web. And user-based…