Digital Marketing Audit — Essential Insights
Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are.
Often, it takes an external, objective view to assess the matter, with a deep dive into where the weaknesses really are to turn things around.
Clients typically have weak insights into their UVP, brand, and why their marketing campaigns don’t work, or why they’re not more successful on Google and why their content isn’t working, or why they can’t convert leads. It’s all about the why’s.
That’s just it. If you have no insights nor a system for creating insights, how can you develop a marketing campaign that will create visibility, make impact, build engagement and generate leads? What’s needed is an unusually thorough review to undercover everything that’s contributing to poor performance. All nooks and crannies need to have light shed on them. And these details need to be explained in terms of a new big picture strategy that will help you boost performance.
This digital marketing audit is the most comprehensive report available. It also provides recommendations. And it will be Free if you decide to hire me to help you with your digital marketing.
Audits are In-depth Investigations of How You’re Missing It
You’ve likely seen some offers of automated audit reports online, however they’re hardly sufficient to help you understand what’s working and what isn’t. An automated junk audit is a waste of time. The real goal of this full, comprehensive audit is to provide deep insights into big picture UVP and competitive issues.
The details point to the big picture problem and the big picture solution (branding, marketing campaign) guides the development of the details. You won’t know what to do specifically until you’ve worked out the big picture deficiencies.
Your customized audit will incorporate various technical, software-generated reports providing needed data. This full comprehensive report provides a more in-depth and actionable report, not just stuff you already know.
This is one of the best investments you’ll ever make for your business. Your business is your lifeblood and it deserves the best.
8 Audits in One: A Complete Review
A digital marketing audit as it’s commonly called, is a thorough initial study of a client’s business problems, processes and marketing collateral. Without an audit of online marketing, CEOs, SMB owners and managers may not be on the right path. You could be making the same errors over and over again.
And you may not be asking the crucial questions needed to make sure you’re on the right path.
The most competent entrepreneurs, investors and SMB owners will look to a comprehensive study for clarity, guidance and actionable ideas.
The ultimate questions to be asked and answered in your audit/performance review are:
- what is the value online consumers/B2B buyers want?
- What is our main competitor doing that works?
- what is actually working and can be improved?
- what should we be doing?
- what’s broken and what are we doing that is a waste of time?
That’s why a digital marketing performance review is so important. It provides insight, clarity and vital recommendations for your content, website, brand, UVP, SEO, ppc campaigns and much more.
Your audit/performance review is an objective view of your online business with insights that will help you become a market leader.
Who Needs a Digital Marketing Review?
- Business Investors
- Marketing Managers
- Brand Managers
- SMB Business Owners
Why do you need the premium digital marketing audit? Ad fraud is eating your ppc budgets, your Google rankings are low, sales conversion rate is poor, on site visitor engagement and return visits are low, customers don’t like your value proposition, no one is sharing your content, and end revenues are weak. You need a reliable customized study to get a better understanding.
The Best Don’t Have Plans, They Have a Strategy
The best companies have strategies based on a winning, unique value proposition which is communicated strategically. Strategy in essence, is the smart execution of a company’s UVP.
The Best understand that creating an unbeatable value proposition is essential to winning. Your UVP is your brand promise and your compelling offer to customers to make them click. And it’s not just what your marketing content says, it’s how it strategically says it that get the results you need.
It’s important to take the time to conduct a deep study of your UVP (included) which helps you understand your brand better. Your UVP may be the problem. An audit can help you understand how the support pieces fit together. Otherwise you’re walking around in the forest with no GPS.
Think of all the things that frustrate you about your results and progress. After our initial consultation, I’ll dig in deep to find out what’s really happening, and then discuss how you can rebuild your marketing assets and make them as powerful as possible.
Don’t blame your frustrations on your weak SEO strategy. People don’t bounce because of poor SEO. They leave because they quickly believe they’re not interested in your product/service. So you have a content quality and UVP issue.
It could be you don’t really know your UVP or that it’s not hitting the mark with visitors. Maybe you don’t know your customer’s actual pain and needs, what content will engage them, and what triggers will get them to buy.
You can see how a Premium Quality Performance Audit can help. And what if we uncover gaps and opportunities?
Heard enough and ready to start?
$995 (free if you’re going to be my newest client)
My clients knew all about brand audits, strategy, value propositions, techniques, and a powerful brand. We built powerful, high ranking and engaging content which helped them become market leaders.
3 Big Wins with a Marketing Performance Audit
- identify UVP and how to improve your marketing assets and strategy
- identify weaknesses, strengths, market gaps and opportunities
- build content to capture loyal customers via best channels
Start With Deeper Insights
Knowledge is the biggest factor in success. Managers absolutely must know their customer well and whether their value proposition is what customers are really prepared to pay for. Managers need an objective review of their business. Without this, they’re not building the brand strength, UVP, and promotional cues required to create new customers.
Unfortunately, SMB managers don’t have the energy, time and resources to study what’s wrong with their business and how it could be improved. That’s okay, because that’s what I do.
What Will Drive a Winning Marketing Strategy?
The issue for most executives is the insight into what drives a winning strategy. Sometimes it’s better tools and processes. Sometimes it’s the creative intangibles and much better content. It could happen when you conduct research to find the right audience. It could also arise from increasing your marketing budget. Yes, SEO, content engagement, persuasive copy, and conversion optimization are big factors and you need real expertise. However, you have to see the big picture first to know how to move your chess pieces.
One sentence sales pitch: The AI Marketers digital marketing audit gives you a comprehensive view of your digital market strategy, and offers insights and actionable recommendations to help you become a market leader.
- reach a bigger and better audience
- help you leverage free organic leads from Google (SEO Audit), Bing, Linkedin, Twitter, and Facebook
- use powerful SEO techniques and tactics to give you top rankings
- focus your marketing budget so you get the best results
- create much better content
- discover what’s wrong with your website
- develop better promotions that get your UVP/brand message across
- optimize your content conversion funnel to raise sales conversions
If finding out what’s wrong with your brand, online content, SEO, social media marketing and more is essential, then let’s get started.
$995 (free if you’re a client on contract).
Call me at 416 998 6246. It’s that easy and you don’t have to keep reading!
Something’s Just Not Working
Right now, your marketing effort isn’t succeeding the way you need. Maybe your website sucks or your SEO is simply ineffective. Perhaps your marketing pages aren’t believable. Maybe your brand is foggy, low quality, confusing, weak, or a turnoff.
Could it be that you’re being outcompeted and made irrelevant by smart, aggressive competitors, or is there a theme of dysfunction in many areas of your marketing effort? You need insight to launch a better campaign for sustainable, improving results.
And if you’re also suffering low visibility, low engagement, low traffic, poor web design or have some funky conversion funnel issue, your efforts won’t work. You need an analytical digital marketer to dig in and find the problem.
This premium digital marketing audit offers a unique range of coverage and depth into key marketing areas. Most audits are superficial and present little you don’t already know. This unique audit has insights that are essential to create a powerful brand, bring customers in, convince them to buy, and keep them returning. It can uncover details and big picture issues you aren’t seeing and give you a new model of attack.
The real goal is to help you discover what is working, what doesn’t, how to reoptimize and create a new strategy. The real performance audit you’re investing in isn’t a description of the broken strategy. It’s insight, ideas, tips and an integrated strategy for the best marketing performance. You want the end goal — success.
“A digital marketing audit is a means to an end — marketing success”
Is Your Problem Content, Branding, Value Proposition, Funnel Strategy or SEO?
Is ailing performance caused by something specific like SEO, content and copywriting or social media effectiveness? Or is it a collection of problems that’s producing low engagement, high site bounces and low repeat visits, few leads and sales contacts, and disappointing sales revenue?
It’s likely a combination of a poor brand + poor UVP + poor content + poor user experience + poor conversion strategy + insufficient visibility. But it’s never easy to know for sure.
We Need to Find out what’s Wrong
A good digital marketing review can help you develop the right marketing assets and synchronize. That will stop perpetual mistakes and marketing timidity, and encourage you to spend more on where it’s really needed.
Everyone spins their wheels, but few figure out what is really wrong.
“Using the insights from the digital marketing audit, hearing the recommendations, and creating an implementation plan, you can focus solely on your company’s critical big picture goals such as building huge visibility online to the right audience, building an inimitable brand, and converting more of the right prospects. It’s not about squeezing more out of a marketing budget, it’s about getting the ideal results.”
What is a Digital Marketing Audit and What’s Included?
It’s a thorough, deep study of how you’re using digital assets to get the result you need, and how you might do it better. The point of a marketing performance audit isn’t details or finding fails. It’s about a snapshot of your business and mapping a route to high performance (and marketing software that could help
Your custom personalized report includes sections on content and copywriting, SEO, social media, PPC advertising, online visibility, brand strength, lead generation, analytics, blogging and copywriting, site technical issues, lead funnels, and sales funnel touchpoint optimization.
A Lot More Than Advertising and Slick Content
An objective, independent view helps you see your business in a new way and what you could be doing, thus filtering out your blind spots and presuppositions. Without this kind of review, and even deeper explorations, it will be tough to approach market leader status. Your competitors are strong. And how will you justify big expenditures on marketing and advertising if you’re in the dark?
This will help you build a strong business case for improvement.
A digital marketing audit is how all my best customers started. The insight breeds clarity, confidence, and improved approaches to get you started on the right foot. Unless you have this insight, you’ll be much less sure of your marketing efforts.
12 Reasons a Digital Marketing Review is So Important
- stops you from following the wrong path
- helps you avoid more money losing mistakes and wasted spend
- helps you follow a more profitable path
- helps clarify your unique value proposition
- helps you find new and better ways to reach customers
- brings out and helps fortify the strengths of your value offer
- helps you discover what’s wrong with your brand and content
- finds broken pieces in the lead generation and conversion funnel
- assesses customer engagement
- assesses brand strengths
- helps find technical issues with your website such as site speed and other
- finds better analytics solutions for key insights
What Do We Need to Audit?
- your relevant, personalized and unique value proposition
- your online visibility and reach (SEO, social engagement, social shares, outreach, content, advertising)
- social media strategy (connections, visibility, successful post content, timing of posts, engagement)
- SEO strategy (keyword selection and usage, anchor pages, backlink strategy, topics and themes, algorithm factor compatibility, linking, headings, title tags, anchor text, etc.)
- content strategy (keyword selection and usage, topics and themes, content gaps, internal linking optimization, images, engagement, brand clarity, helpfulness, readability, engaged intent, content funnel)
- copywriting style (tone, mood, impact, storytelling, information, authoritativeness, persuasion, brand messaging)
- your customer engagement on your website (are they engaged, what are they most interest in, and how can your site be more sticky)
- your website strengths, weaknesses, opportunities and problems (SWOT analysis)
- technical website issues (page speed, core web vitals, plugins, image optimization, AMP)
- your online competitors and what they’re doing right
- your lead generation and sales funnel process
- your ppc strategy
- marketing mix
Post Audit: Putting it into Action
Once you have your performance audit, you can create new goals, reallocate spending, reorganize staff/outsourcing consultants, improve content assets, reconfigure sales funnel touchpoints, and commit to an effective outreach program, whether paid or organic.
And you’ll be able to create smart benchmarks to guide your progress. Those benchmarks are part of a new attitude toward analytics, and testing content, ads and value propositions to see which work best.
An audit will help you understand what additional talent and skills your company needs to become a market leader.
The digital marketing performance audit brings harmony and power to your marketing, and better sales and revenue is never a bad thing!.
Is there a cost for this? Yes, it’s $995. However, if you hire me on contract to assist with your marketing efforts, I return the full fee to you.
Call Gord Collins at 416 998 6246 and let’s get this started.