Gord Collins launched into online marketing in 1998 just before Google went live, and long before Matt Cutts was hired.
Gord Collins & AI Marketers
Google’s business philosophy made a big impression on Gord. The lesson: all companies/brands are represented by their online content. And that content competes with billions of other content pieces to win online traffic. Clients in hotels, entertainment, retail ecommerce, manufacturing, real estate, marketing, finance, and more helped Gord hone a deeper understanding of content and Google’s algorithms.
Gord’s second ground-breaking online marketing strategy book, The Ultimate Guide to SEO and Content Strategy explains how to build content that competes well and delivers incomparable value to customers.
The point to competing well in the wilderness of content, is better tools to assess content relevance, impact, visitor engagement, rankings, conversion rates, actions, and sales revenue performance.
The arrival of Artificial Intelligence SEO, Content and Sales platforms means small business consultants can finally compete with enterprises.
Ultimately, the “Philosophy or Vision” of AI Marketing is to build content of uniquely high value and learn why visitors become your customers. Ultimately this style of marketing will inform you about how to improve your value proposition, content, sales process and more. Learning, questions and strategy take you to the top.
Through excellent content and effective analytics you capture more prospects and keep learning more. The practice is simple enough: do what you can with the budget you have, and find news ways to be more cost effective with content, be impactful with prospects, and improve your sales conversion funnel.
Gord’s has worked with 4+ digital agencies in Toronto and Boston through 2 decades. He’s consulted with many SMBs and name brand corporations in Canada, London UK, California, Florida, New York, Massachusetts, and Illinois including Franklin Sports, Delta Hotels, Boston Laser, ManageCasa, United Van Lines, and many more.
22 years of experience has proven the importance of great content, cost-efficient reach and powerful analytics tools.
AI Marketing is the launchpad for high performance marketing for small companies.