Gord Collins launched into online marketing in 1998 just before Google went live, and long before Matt Cutts was hired.
Google’s business philosophy made a big impression on Gord. The lesson: all companies/brands are represented by their online content. And that content competes with billions of other content pieces to win online traffic. The key is to differentiate your brand and avoid competing.
Gord Collins & AI Marketers
Learning and mastering SEO/Google rankings and understanding how high quality content created a customer was a very important task. Being expert at everything is not a desirable goal. That’s why AI marketing systems have caught Gord’s attention and why he’s introducing the power of AI marketing to clients.
Gord’s second ground-breaking marketing strategy book, The Ultimate Guide to SEO and Content Strategy explains how to build content that competes well and delivers incomparable value to customers. The book touches on how Google’s own artificial intelligence system (RankBrain) helps to rank web pages in its search results.
This SEO Content Strategy book reconnects with the idea that success is a process of creating an incomparable leader position, where only your company exists — a virtual monopoly. You set the standards to which others will be compared.
Monopoly or market leadership can be built through smart strategy and some great marketing tools.
Ultimately, the “Philosophy or Vision” of AI Marketing is to build content of uniquely high value and learn why visitors become your customers. Ultimately this style of marketing will inform you about how to improve your value proposition, content, sales process and more.
Through excellent content and effective analytics you capture more prospects and keep learning more. The practice is simple enough: do what you can with the budget you have, and find news ways to be more cost effective with content, be impactful with prospects, and improve your sales conversion funnel.
Gord’s has worked with 4+ digital agencies in Toronto and Boston through 2 decades. He’s consulted with many SMBs and name brand corporations in Canada, London UK, California, Florida, New York, Massachusetts, and Illinois including Franklin Sports, Delta Hotels, Boston Laser, ManageCasa, United Van Lines, and many more.
20 years of experience has proven the importance of great content, cost-efficient reach and powerful analytics tools.
AI Marketing is the launchpad for high performance marketing for small companies.
We create Market Leadership for Realtors, Tech and Consumer Retail Startups, Travel Companies, Sports Equipment Manufacturers, Hotels, High tech service companies and more. Find out more about how a AI marketing company can help.