30 Dec SEO Services
Free Qualified Traffic
Clients have big expectations of Search Engine Optimization. Yet with Google and Bing using AI systems to assess and rank pages and content, it is difficult to engineer higher rankings.
SEO’s should have a sophisticated understanding of how Google’s algorithms filter and ranking web content. They should which off site signals actually do affect rankings. There’s a lot of hype and misunderstanding about SEO. Even the term “best high quality content” has to be interpreted. Google sees quality a very different way.
Speed, Engagement, and Instant Gratification
Increasingly, site and server speed factors are paramount. Google is demoting sites (e.g. processor heavy WordPress sites) because of poor responsiveness. Further, you need to have engaging, desired content near the top of the page. This is not consistent with traditional copywriting where you wooed and educated the reader first.
SEO is very competitive. And Google’s core updates are brutal. Only those determined to succeed should bother with it now. Anything less than full, long term commitment will fail. The first page results are stuffed with Google ads and other material designed to push the organic results way down, where they can’t be found! It’s all about selling ads for Google.
Strategy and Patience Win the Ranking Wars
Prestigious, high converting keyword rankings over a wide number of keyword phrases can create market leaders. However, it requires advanced research, copywriting, content strategy, experience, and social media skills to conquer Google’s artificial intelligence guided ranking system. SEO requires patience, subtlety, creativity, poise and a strong determination to succeed.
My clients have enjoyed outstanding traffic over the years. Often, their high rankings and traffic were sustained for many years which is perfect value for growing companies. They were in industries such as hotels, online marketing, casinos, sports equipment, software, and real estate.
This high volume omnipresence is what clients love for leads and confidence, building brand and sustained loyal customers.
SEO and AI
Artificial intelligence has not been used effectively as yet in SEO. Although Google uses AI extensively themselves, they do not want robots creating and delivering content designed to manipulate rankings. So automating content and AI-generated SEO signals will be met with resistance in search engine’s coming anti-AI era.
Google may like websites that show the human element, more than industry people realize. As AI robots produce more of the content, links, and traffic flow, their ranking system may be threatened. AI marketing software will generate insight that may help in building high rankings.
Making your AI content strategy, SEO, and automated publishing activity as human-like as possible is a wise choice. Rely on us to build the right optimized content and use it to build strong social media results, likes, shares, and inbound links for high rankings. It works.
Let’s talk about how intelligent SEO will feed your traditional marketing strategy or AI marketing strategy.
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