Advanced SEO

Advanced Search Engine Optimization

Business owners like you are looking for an edge over relentless competition in Google rankings.  Competition is your biggest challenge, however success arises from advanced content strategy, social media strategy, along with expert level search engine optimization services.

Advanced SEO strategy, techniques and tactics grow rankings, visibility, traffic, better engagement, leads and higher profitability. And the best leads are found at the top of the rankings. I’m looking forward to working with you to leverage the full power of Google and Bing.

Creating the Unfair Advantage for You

The purpose of advanced SEO is to develop the assets, tools, and process to create many more opportunities to rank higher for core keywords, broaden your visibility, assist social media sharing, capture relevant social connections, and aid your conversion funnel path.

The battles in the search engine rankings are the same as in branding, promotions, and advertising. Advanced strategies help to build visibility, get messages across, make impact and build engagement. It all begins with search engines, and Advanced SEO bring more tactical excellence and more power.  Advanced tools, copywriting techniques, analytics and content design all contribute.  Going first class with advanced services is the right choice.

Advanced SEO is Strategy, Technique and Sophisticated Tactics that help content subtly resonate with Google’s core algorithm and evades filters which seek to eliminate optimization gains

Advanced Services:  Audit, Strategies and Tactics

High level SEO services include deep, thorough, technical, creative, and a cohesive strategy that leverages digital assets.

Gord Collins SEO Book
Advanced SEO: Integrated with Content Strategy

Should you bother to understand algorithms, ranking tactics, conversion strategies and the many needs of search engine optimization pros?  It’s wise to gain some understanding so you know how to hire.  There’s a lot of hype and misinformation, especially by marketers who want to sell low level solutions.

It’s wise to have some grasp of the challenge your SEO consultant/producer faces and what resources are needed to get you to the top.

Before we get to advanced SEO strategy and techniques, we need to understand what’s involved in high level SEO.  Please do get immersed in these 12 sections which help explain advanced level search engine optimization.

Let’s examine what Advanced SEO is in these sections:

  • SEO powers up the multichannel mix
  • The purpose of Advanced SEO
  • Google’s ranking system hard to understand
  • What is Advanced SEO
  • Advanced techniques
  • SEO and Content strategy together
  • 10 Things your SEO must achieve
  • SEO Campaigns Should be Well Funded
  • 23 Tactics Advanced SEO Experts Use
  • What Advanced SEO isn’t
  • Of Novices and Experts
  • Strategizing to Render Competitors Invisible
  • In the AI Era, Do We Need Expertise?
  • Creating Expert Content
  • Getting Links and Generating a Desired Action
  • Which SEO assets, tools, and tactics are most important?
  • 12 Important SEO Strategies
  • The Next Step

Advanced SEO Powers Up Your Multichannel Marketing

Great SEO powers up all other areas of your multichannel marketing mix — promoting the brand, capturing omnipresence, building loyalty, and ensuring the value proposition is delivered.

The key point though is that it must be successful.  Advance SEO + talent + budget will produce great results. Since Google has made ranking very difficult for small business, you’ll need an SEO expert to help you build top rankings and big traffic.

With me, you’ve got someone with extensive experience in advanced SEO strategy. I’ve researched and written two books on SEO so you know I have a passion for the art/science. I care about my underdog client’s success.

What is the Purpose of Advanced SEO?

The purpose of Advanced level SEO is to explore, discover and deploy tactics that are well beyond the basics to gain a sizable edge. It is to devise good strategies and techniques to beat your competitors.

Advanced search engine optimization is a pursuit of perfection. For most, it means manipulating search engine rankings and optimizing for a search engine’s hundreds of ranking criteria while avoiding algorithmic penalties and filters.

Think of an Indy race car owner who hires a race car designer, engine builder, pit crew and mechanics, sources new parts, fuel and tires. It’s all designed for unbeatable, maximum performance.

You’ll see a number of novice type tasks being described as advanced. They aren’t advanced. If you can comprehend it easily, then it may not be advanced level. The material you’ll read below explores what we actually do to make content perform its very best.

Google Rankings Hard To Comprehend

There is a danger now in carrying out any SEO techniques.  SEOs and bloggers are seeing trouble because their optimization is too obvious and redundant. That means content and linking has to be more subtle and sophisticated and avoid automated filters.

Google’s engineer responds to questions about over-optimization

Google in particular can detect where you’re trying to manipulate your rankings and they will punish you at least for a short while for this manipulation. Lately, Google seems to be punishing optimization efforts including overusing keywords. What an amateur thinks is safe and normal use, may actually result in lower rankings. One of my tasks is to investigate why Google doesn’t like your content.

As an example, Google’s own advanced SEO guidelines cite actions that Google no longer allows you to set. It’s all controlled by their system now. Advanced SEO has nothing to do with Google webmaster console or meta tags. Advanced strategies whether white hat or black hat are discouraged by the company and they offer no apologies for their lack of transparency. To them, search engine optimization is unfair manipulation of their proprietary assets.

What Exactly is Advanced SEO?

Elevator speech:  Advanced SEO is the expert generation and engineering of ranking power and keyword information to be distributed within a website and also from backlinks that point to a client’s website.

Modern, well developed search engine optimization involves both on page and off site optimization work. It may include these advanced services and tasks:

  • SEO audits or digital marketing audits
  • improved clever, complex copywriting, and sentence restructuring
  • creative content creation and testing
  • content topic clustering
  • pillar/cornerstone content development
  • technical analysis and troubleshooting
  • page speed optimization and server troubleshooting
  • de-optimization, low quality and redundant/similar content pruning
  • algorithmic penalty investigation and remediation
  • deep keyword research — themes, semantics, related and synonym usage
  • evergreen content development
  • multi-keyword strategies
  • market demand and competitor analysis
  • visitor intent analysis
  • user engagement improvement
  • internal PageRank shaping
  • sophisticated backlink exploration (SEO Software)
  • link building and outreach strategy development
  • social influencer marketing strategy
  • exploration of AI SEO and AI marketing tools
  • It’s All About the Right Topics
  • Key Advanced SEO Elements

Advanced Techniques in Search Engine Optimization

Advanced SEO techniques are primarily those that make Google or Bing value your content more highly.  It’s building trust, credibility, relevance (EAT) and opening full ranking power for key pages and throughout the website.

Google looks for content that is engaging, has answers to searchers questions, provides a good user experience and moves visitors along the sales conversion funnel.  It knows more about our content than most people realize. Yet it doesn’t understand it well enough. Advanced SEO is interpreting content for Google in its system. Leave interpretation to them and you’ll regret it.

Google/Bing do consider a high quality searcher experience although they claim not to measure user engagement. We must investigate if there are user engagement issues and correct them.  A bad technical site is assessed in the SEO audit and changes are recommended to the website development team.

Google’s algorithm is finicky and stringent, and should your ranking signals weaken, you can suffer ranking losses (even though your site is number one in Bing, Yahoo or Duckduckgo). If you don’t have a powerful corporate site like the LA Times, Tesla, Amazon, or other big money site, you’ll need to use your ranking resources extremely well to stay relevant to Google.

I had clients stay top ranked for years, but now you must keep content fresh and updated. There’s no coasting.

Bringing SEO and Content Strategy Together

SEO strategy has to be weaved into your content strategy. As I explain my most recent book, SEO can boost the effectiveness of your content strategy.  It can’t be run alongside or as an afterthought, because Google is measuring the core value of your digital content. The optimization thread is inside your content paths.  It’s not easy to use keywords well and satisfy user engagement.  Copywriting expertise is needed.

10 Advanced SEO Objectives:

    1. high rankings (attracting links, focusing ranking power)
    2. expert selection and usage of keywords in your content
    3. convey your company’s brand and unique value proposition
    4. keep visitors engaged and on your site
    5. build top authority and industry expertise
    6. help move visitors through the content funnel to purchase
    7. encourage loyalty and repeat visits
    8. be responsive to changes in Google’s ranking algorithm factors
    9. fight off others negative SEO attacks on your site
    10. keeping your site fast loading
    11. keeping your content flow useful and comfortable for visitors

SEO Campaigns Should be Well Funded

If advanced SEO gets the go ahead decision in the boardroom, build your business case and ensure you’re funding it well.  The 3 reasons for failure are: lack of expertise, creativity and funding.

It has to be said that money is a factor for advanced services. From software, creating partnerships, sponsorships, and offering value, to having experts do the work is time consuming and needs a good budget.  Whether PPC, journalist PR, graphic design, research subscriptions, or sponsorships, big companies have benefitted from their big budgets. Ensure you invest generously because the payoff is so beneficial.

23 Tactics Advanced SEO Experts Use:

    1. constantly crafting evergreen and newsy content to make it consistently rise to the top
    2. pagerank sculpting (focusing pagerank flow through links and pages)
    3. keyword and topic selection and copywriting design (ensuring copy matches searcher intent)
    4. using analytics to help improve content engagement and return visits
    5. crafting content designed for bloggers and journalists to discover and link to
    6. crafting persuasion tactics to get others talking about your company and products and sharing your content on blogs and social pages, while ensuring they use the right keywords
    7. studying Google’s core algorithm to build the strongest ranking power and relevance for you
    8. conducting audits to discover hard to see or understand issues and then resolve them
    9. studying competitors to understand their content and ranking success
    10. studying markets and topics and becoming an expert in them
    11. studying Google filters and modifications such as Rankbrain, EAT, and BERT and then revising to improve content
    12. designing/optimizing epic cornerstone content of high quality, information value, and popularity
    13. repurposing old content expertly to support other content or regain its own rankings
    14. reconfiguring internal linking to support new keyword rankings
    15. strategizing internal linking and PageRank flow
    16. editing pages and meta tags to increase click throughs
    17. using analytics to identify keyword opportunities and problems
    18. using analytics to improve the content funnel and sales funnel to grow sales conversion rates
    19. creating strategies to create double or triple listings in results pages
    20. improving visibility in Google featured snippets
    21. technical problem solving such as spidering, page errors, plugin problems, page speed, javascript optimization, duplicate content issues and more
    22. building connections/relations with owners of high domain authority websites to capture a backlink
    23. finds other pros to outsource important tasks to (link building, PR, outreach)

What Advanced SEO Isn’t

Advanced SEO isn’t technical/meta schema fixes or best practices conformity. And it certainly isn’t about buying links to cheat. It isn’t fiddling weakly with details while the big picture goes starving. Advanced SEO means pulling out the heavy artillery to become number one.

 

Advanced SEO Services are all about expert keyword usage, great content strategy and strong promotion via the right partners

 

STRATEGY is the Higher Road to Domination

It is STRATEGY that defines the pros.  Strategy drives finding the right keyword phrases, identifies the best content choices, and guides content development, online partnerships, and assists with sales funnel optimization.

Strategy builds greater strength as all resources are brought together systematically to dominate keyword topics

Delta Hotels SEO

Clients: I’ve doubled a major hotel’s traffic from 1.2 million per year to 2.5 million per year. Each click from Google search for hotel rooms would cost several dollars via Google Ads or FB ads.  Incredible value of many hundreds of thousands of dollars for the hotel chain. In combination with the impact generated via other marketing and advertising channels, they achieved omnipresence and improved conversion rates.

These are the degree of SEO services you should consider in 2022 — powerful and lasting, while other marketers see their efforts fade.  Contact me at 416 998 6246 to get your business powered up.

Strategizing to Render Competitors Invisible

How will you achieve Google ranking dominance? That’s what advanced SEO is all about — high performance in a crowded place.

An SEO expert is experienced in the art/science of taking a highway for better rankings, more traffic, market dominance and a brand that has no rivals. Advanced SEO is about getting rid of competition by creating exclusivity. It’s so much better to have a monopoly. Ask Google, Amazon or Facebook about the power of monopoly.

“Advanced SEO is all about study and strategy to achieve market leadership in the search engine results, as well as creating significant and lasting profit outcomes for clients”

 

In the AI Era, Do We Need Expertise?

With the arrival of AI learning and predictive analytics, some believe experience and skill don’t matter. Yet, these simple systems can’t replace creative expertise (which is improved by AI insights).  The AI software tools will only elevate our capabilities.

Talent, creativity, and experience combined with AI insight and execution are a compelling value proposition.

The Critical Path of Pagerank, Trust and Authority

SEO consultants investigate any element of their website that impacts rankings, yet they focus on what really drives high rankings.

The so called ranking juice that is the currency of SEO, is the lifeblood that flows through the arteries of the website. In that juice concoction is trust factor, authority rating, and keyword information. Paving a superhighway and ensuring off ramps for specific topics, and recirculating Pagerank is an art. This means capturing ranking power and distributing it strategically to the right content for maximum lift.

And of course, we must avoid pesky filters and Google penalties.

In concert with SEO are the demands of other marketing objectives such as branding, impact, engagement and all the touchpoints in the marketing and sales funnel. This is no small matter, because everyone in the company has expectations and objectives, and they may view SEO negatively.

Creating Expert Content

Good content is critical to mastery of SEO.  Great content is interesting, insightful, informative, expert, engaging, fresh, updated yet evergreen, and people to share it, discuss, appreciate it and add to it.  They bookmark it, save it, download it, and share on social media.  They love to come back to it to relive the experience and move forward.

Well researched content using the right keywords in the right sequence allows us give Google the kind of message it needs. But Google’s Hummingbird, Core and BERT algorithm components are checking to see if it’s all just pretty, but empty prose. It examines the sentence structure for meaning, coherence and excessiveness.  This is why editing is so vital. Content must look like good content to Google.

Search engines seek content with reliability, trust, credibility, coherence, and authoritativeness. You’ll need to bring in the right stats, note some experts, and use citations and perhaps link to them.  People link to good content – a key signal.

Getting Links and Generating a Desired Action

Acquiring inbound links to your site is incredibly important. Google tried to discount links, but it didn’t work.  Links are the currency of rankings. With a sophisticated combination of content, writing styles and promotional tactics, we get the reach and impact needed to encourage journalists, industry people and bloggers to link to our content.

Convincing them often requires a sophisticated value proposition — “what’s in it for them?”  There’s sales and persuasion in SEO.

You’ll need a strategy involving building value for other publishers to get them to participate in your SEO strategy. That value is in how it makes them feel good, supports their own content to their readers, or is part of a business relationship with them. The exact right value is delivered.

It’s All About Expert Topic Selection

The topics you choose are key to success. Choosing the wrong topics means you’re irrelevant right off the bat. Writing on obvious subjects won’t be powerful enough because everyone writes on those topics. Via research and imagination, understanding prospects needs, SEOs come up with fresh, unique, and flavorful content ideas and topics.

The matter of uniqueness is important. Sophisticated SEO involves weaving extraordinary insights, experiences, stories, benefits, and applications such that your solution is high distinguishable from the common.

Advanced SEOs test out different ways of writing, with different phrasing, stories, narratives, headings, layout and linking patterns.  Content is reworked after performance analysis, edited, rewired, and presented in a new way.  These advanced elements focus on Google’s core search values:

Advanced SEO Elements

  • copywriting style (tone, reading level, pace, sentence and paragraph structure)
  • internal page linking strategy and Pagerank flow throughout key pages
  • backlinks from relevant trusted websites
  • expanded topic themes for full topic coverage
  • words, keywords, related words, and link anchor text usage
  • engaging, fresh, exciting, shareable, entertaining, informative content (video and infographics too)
  • knowing searcher intent (what do they want right now and how serious are they)
  • social media posts and sharing (creatively finding reach to prospects)
  • core algorithm components (pagerank, keyword reputation, popularity, domain authority, topics, content quality)

Strategic SEO is all about knowing Google’s ranking system intimately which is very difficult. Often you learn it by watching what happens to your own rankings as you make changes. If you’re aware of the changes you made, it may help you understand what Google has done. Additionally, having time to listen to other expert SEOs can add considerably to our own understanding.

Smart SEOs focus on the core algorithm features, not on trifling cosmetic changes that are hyped on marketing news sites or by Google themselves.

Which SEO assets, tools, and tactics are most important?

    • keyword research (Semrush, ahrefs, Google console, Google keyword tool)
    • subject research — industry sources, competitors coverage, and news coverage
    • first hand industry knowledge and expertise
    • business and social experiences to share
    • copywriting and content development quality and productivity
    • creativity and imagination for new topics
    • graphic design services
    • competitor research
    • backlink research
    • time
    • money
    • social media savvy and the ability to gain support from others
    • company brand recognition
    • product or service unique value proposition
    • PR and outreach efforts
    • funnel analytics and AI SEO software insights

12 Important SEO Strategies

With respect to search engine optimization strategy, this is primarily an art of weaving optimized elements together to give the Google bot the “story line” it likes to read.  By being strategic you provide exactly the level of optimization needed. Not too much and not too like, in a way that Google’s system will respect and trust.

    1. create topic hubs (building content on specific topic themes to cover the topic thoroughly, but strategically)
    2. create videos or curate others videos (videos increase dwell time and engagement)
    3. work with industry journalists to provide them with data, insight, and consulting that helps them create better articles)
    4. use related and semantically similar keywords to help Google ascertain the exact meaning they’re looking for
    5. create epic blog posts that inform, lead the industry and help define the future of your industry
    6. use Google AMP and find ways to speed up your content to satisfy Google’s core metrics
    7. use high quality, branded, images and illustrations are right on the content’s topic which conveys style and trust
    8. find the highest ranking content and create something better, more readable and helpful
    9. segment your social media connections and engage with them with specific content to their interests, which they’ll share on FB, Twitter, or Linkedin
    10. ensure you meet Google’s E.A.T guidelines with content that includes citations, easily verifiable facts, and links from high authority websites (universities, research hubs, associations, government sites etc.)
    11. get good links from your customer’s websites and suppliers in the form of links from their blogs and main marketing pages if possible, and ensure they share some Facebook/Twitter posts on those platforms
    12. ensure your article headings clearly focus on the keyword topics you want to rank on
    13. use a content funnel optimization solution to ensure you have the customer journey covered right to the end goal (Google watches whether your content satisfies visitors fully)
    14. use AI SEO software to gather better intelligence on keyword performance

The Next Step

So how would you weave all of this together to build a high ranking website that customers consider to be the ultimate resource?  That is where I come in.

I’m looking forward to helping your company climb in search engine visibility and growing leads and revenue.  That’s the purpose of SEO and it’s the best bargain you can find online.

AI Marketers provides digital marketing services (content, SEO, social media, PPC) for software companies, manufacturers, hotels, recruiters, moving companies, publishers, sports equipment retailers, building supplies companies, window and door companies, Realtors, investment companies, IT companies, clean energy, consumer products, branding consultants and many more.

SEO Services | How to Gain High Rankings | Top Priority is SEO | Digital Marketing Audit | Advanced SEO Strategy | SEO Software | SEO Expert | SEO Agency San Diego | Advanced SEO Consultant | Linkedin SEO

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