In the online world, your business and your brand are your content. Visitors and customers believe what they see and interact with. Getting content strategy right is critical to business success.
While most of your traffic will come from free organic sources such as Google, Facebook, Bing, and Yahoo, your content strategy must fulfill the journey for all customers, capture the best of them, and serve all of your marketing goals. That’s a lot to achieve.
By integrating AI predictive analytics, testing, and real-time personalization, AI can contribute a lot. It won’t take all the creative and decisions away. We still need to do our research, build our strategy and get our content ranked in search engines.
When AI systems guide the development and optimization of content strategy, the rewards could be substantial — lower bounce rates, greater engagement, more return visits, better impact, and more prospects getting through the complete sales conversion funnel.
AI and Content Strategy
Successful content is content on topics people search for, which solves their questions and pain points. Successful content has a clear focus and is delivered in a “digestible” format.
AI can help us test content and determine which content hits the mark in generating real sales and revenue.
Successful content for search engines (i.e., Google rankings) is designed around topics, themes, keywords, and engineered to encourage sharing and linking. We’ll take care of these difficult tasks, while ensuring your content is at the highest expert level possible and work with you to create industry leading, authority level content that makes a big impact on customer’s impression of your brand and value proposition.
When AI helps inform your strategy and decisions, you’ll be delivering unique content they cannot do without. That’s the essence of a powerful brand that has no competition.