Brilliant Content Strategy

In the online world, your content is your business and brand. Visitors and customers believe what they read, watch, experience, and interact with on your website, marketing collateral, ppc ads, and social media posts.

It’s a dizzying job marketers have to do now to make your business the most relevant to visitors and making the right impression. And to achieve the other priorities you’ll read below.  Many business owners are using marketing software to bring it all together.

But if content strategy is too difficult for most small business owners to think about and strategize, new AI marketing solutions might help take the pain away.

They’re Coming and They Want Your Content

Most of your online traffic and leads still come from free organic sources such as Google, Facebook, Bing, and Yahoo. Your content must fulfill the customer’s journey.  Your content developers and strategists face an almost impossible task in fulfilling these key content strategy objectives:

  1. research and create uniquely valuable content that answers the searchers quest (searcher intent)
  2. make the content rank high in Google search rankings (SEO)
  3. make the content rank for a lot of keyword phrases (longtail)
  4. get visitors attention and keep them engaged (engagement)
  5. engage them deeply to build interest, relevancy and trust (relevance, trust, authority)
  6. present the unique value proposition so it establishes a powerful place in the customer’s mind (branding)
  7. create fresh, new and very relevant content each week (top of mind)
  8. ensure the customer does not lose interest at any point (persistence and goal orientation)
  9. present content that appeals to several audiences simultaneously (broad audience appeal)
  10. create powerful headings and calls to action to move the visitor through the funnel to purchase (progress)
  11. ensure the content is compatible with sales strategy, advertising strategy, and brand guidelines (feed your marketing and sales department)

Oh, and you must also must do these better than all of your competitors.

Manual Content Development is Hard Work

You thought writing copy for a business was easy.  Turns out a copywriter or content strategist/SEO expert must perform mental gymnastics on a daily basis.  But you probably know this is burning them out.  They need some help to stay competitive, and guidance on how to optimize to reach each of the ten criteria above.

It won’t be enough though. Because AI marketing solutions test content and learn what works absolutely best.  What it does learn, it passes onto a very lucky content marketing team.

Yes, AI systems can test visitors in real time fast, analyze customer sales databases, and formate (predict) what content to produce next. Humans can’t do that, not even the underappreciated content strategist.

Atomic Reach is one such AI enhanced solution that optimizes your content.

Screen capture courtesy of Atomicreach.

Cortex AI offers several intriguing solutions for creating content your audience wants by analyzing themes, topics and visuals that are successful.

Screenshot courtesy of

Serving the Right Content at the Right Time to the Right Prospect

It’s this power to serve up unique content, at the exact right time, to each identified high quality prospect/customer that is so powerful.  AI driven content marketers can churn out more, better focused, relevant, and high converting content. And that’s not all.

The AI systems can carve up pieces of that content to fashion the into personalized communications for each customer via email, blogs, or social media posts.

That personalization or customization based on what works is very effective.  So you can ignore personas and just focus on the customer data at hand.  The AI system works so fast, it can discover which content creates the best results.

Content strategists from San Diego, Los Angeles, and San Francisco to Boston, or Toronto  are enjoying having their creative content pieces served so expertly.

AI doesn’t delete your content strategist. It just makes them better. That’s why AI marketing software should be factored into your marketing budget this year.

Yes, there are a lot of AI marketing solutions available that could plug into the full content writing to SEO to sales funnel. But without human talent, they won’t be very effective. We’re not at a point where they can replace talented, experienced pros.

Other than general AI marketing software solutions, there are specific AI content marketing solutions too.  Check back in a few weeks and I’ll introduce them to you.

AI and Content Strategy

Successful content is content on topics people search for, which solves their questions and pain points and which generates a desired action. Successful content has a clear focus and is delivered in a “digestible” format.

AI can help us test content and determine which topics, copywriting, calls to action and incentives hit the mark in generating real sales and revenue.

Successful content for search engines (i.e., Google rankings) is designed around topics, themes, keywords, and engineered to encourage sharing and linking.  It has to do more than try to rank for keywords.  Google’s ranking system is more sophisticated now and immune to amateur keyword manipulation.

The goal of AI Marketers is to walk with you in this journey into AI Marketing.  We’ll take care of these difficult tasks, while ensuring your content is at the highest expert level possible and delivered to the right audience.

When AI helps inform your content strategy and decisions, you’ll be creating a powerful brand that has no competition.  With Marketing AI you can create a niche with customers that is irreplaceable.  That’s what market leaders do.


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