02 Oct Best AI Marketing Software
Top AI Marketing Solutions
We’re all waiting for new, more advanced AI marketing tools to arrive in 2020, but while we do, why don’t we take a look at what may be the current best AI marketing solutions in 2019?
What makes one solution the best? Since getting your marketing and sales goals is job #1, the solution that helps do things you can’t might be tops. Then, the solution that autonomously delivers the exact content, response, or call to action at the right time is next. And finally, the ability to deliver the most rewarding experience in your website, email, and social media pages is third.
Your Goal: Autonomous AI Software
Autonomous AI software is the ultimate marketing tool for an AI marketing agency. It gives you insights (predictive analytics) to give customers what they need, however, you still have to create that impressive content.
The best AI marketing solution makes visualizing, creating and delivering that ultimate customer experience easier.
Your marketing specialist or team will love becoming an AI marketing expert.
Full Service or Specialized Niches?
There are full service AI marketing solutions, which are typically what we all want, since the goal is to leverage AI and automation in the software to optimize our marketing campaigns.
There are also specialized solutions that can help with your email, content, lead scoring, personalization, analytics, and more. Various developers have focused on service/feature niches which they’re strong in, and for those tasks that marketers need the most help with. They approach solutions based on their own strengths, customer base, niche markets, and cost to develop.
The value of niche specializations is debatable though, since the push has to be to full autonomous AI for all channels — letting the software integrate and optimize all channels and media is what’s ultimately wanted. The point is to wean off of manual marketing, fragmented solutions, and get the full spectrum of powerful benefits of artificial intelligence controlled testing, learning and optimization.
Let’s Look at the 4 Best
So this is the focus here, to find the best full service AI software. And this collection of the best AI solutions is about as much as you’ll want to explore at this point. Take it one solution at a time and avoid getting overwhelmed.
These are your top contenders, each with their strengths and weaknesses, limitations and potential.
Those solutions who focus on being an autonomous AI marketing service agent are the ones to dig into. The goal is to leverage the full power of AI to improve your customer experience through any channel, and to guide the optimization of your content — which is how value is delivered online.
In the end, it’s all about gaining insight into content effectiveness in search rankings, content strategy, social reach, customer engagement, personalization, action, sales and customer loyalty, and improving it continously for maximum customer lifetime value.
Salesforce Marketing Cloud Einstein
G2 rating: 4.0 out of 5.
Salesforce, headquarted in San Francisco, California is the world’s leader in corporate CRM. The company’s focus has always been sales and CRM is the path. Given the ultra-affordable monthly subscription rates, it might seem a no-brainer to try them out.
Customers typically don’t Salesforce because they’re confused about the company and the product (focused on sales people). However Salesforce is big into AI and should be able to offer big benefits to small companies on a limited budget.
Salesforce offers Marketing Cloud Eistein which integrates with other Saleforce products. The value proposition is to deliver the right content, to the right audience, on the right channel, at the exact right time with AI right where you work.
The feature that helps you monitor social media activity and deliver the right message to the right time to your connections shouldn’t be ignored. Their system can detect opportunities for you to nurture your connections at key moments.
I believe Marketing Cloud Einstein could provide the results you’re looking for, but the fact they included the word “Cloud” is a little fishy. AI buyers want AI, and don’t care where computers are or where it’s hosted.
Marketing Cloud Einstein offers a predictive content recommendation, engagement scoring, a customer experience analytics and optimization feature. All very useful for your purpose.
Marketo Marketing Automation Software
G2 rating: 4.1 out of 5.
Marketo has been around for sometime now is recognized as one of the top marketing automation solutions. Their software’s capabilities include automation of email, social media, digital advertising, and account based marketing.
You can set up a lead scoring and nurturing campaign to improve your sales funnel results. And you can have Marketo scan your content, which allows you to choose which content will get recommended to specific types of customers.
As we know, each customer is individual, which is why we need our AI marketing software to recommend content to satisfy each visitors quest.
Marketo is still a useful marketing automation solution which may want to try first before you invest in an AI marketing solution.
Albert Artificial Intelligence Marketing
G2 rating: not rated.
Albert is an autonomous AI marketing assistant, exactly what you’re looking for. The company is working to create a solution that takes all the tough, mechanical work of marketing away from you, and let the AI solution optimize the customer journey and sales growth.
“Albert manages campaigns in your existing search, social and programmatic accounts, giving you full visibility. Always aware of the entire landscape, he analyzes the unanalyzable, taking purposeful action and flexibly optimizing against your business goal.
Albert tests and learns using complex, multivariate calculations at machine pace and scale.
Albert reports discoveries he has acted on and also offers recommendations for items outside of his “AI guardrails,” that require action from his human colleagues ” — from Albert Overview paper.
The fact that Albert AI can act autonomously on key analytics insights and predict customer needs is one of the most important facts:
Albert is one of the more interesting AI marketing solutions, but in my conversatons with them, a number of weaknesses showed up such as that it works only on the Google marketing stack. That might actually work well for most marketers. With every powerful benefit, we have to give something up.
Despite that, and the fact Albert was focusing on big businesses, this is a software to pay attention to. Albert is trying to be exactly what we want — an autonomous, learning, testing, optimizing personal AI agent.
They advised me that they were working on an SMB version of their AI marketing solution which is very smart, given the bigger potential of small business.
Blueshift AI Marketing Solution
G2 rating: 4.2/5
Blueshift AI offers 5 AI powered services including 360 customer view, cross channel journeys, AI powered recommendations, predictive segmentation, and trigger based automation.
Blueshift provides a customer data activation platform that helps marketers deliver more relevant and timely one-to-one personalized messages at scale. Blueshift enables organizations to gain a full view of their customers, including historic and real-time behaviors, and provides marketers with accessible predictive intelligence and campaign tools to orchestrate individualized customer journeys across channels and introduce intelligent automation throughout the customer life cycle — from Forrestor report — The Total Economic Impact™ Of Blueshift
Their solution helps you create customized automated campaigns and personalize content delivery on the website, apps, ads, or via email. Predictive recommendation on content delivery is a big benefit. For Facebook, Blueshifts’ custom audience feature allows you to do cross channel integration for a more complete view of how your customers enter your site and engage with content.
Blueshift’s value proposition is summarized as: Marketer-accessible AI lets you continuously optimize WHO you target, WHAT you tell them, WHEN you reach them, and WHERE you connect.
One of Blueshift’s biggest customers is Zumper rental software, and they’ve reported impressive results using their personalization and recommendation engine which more than doubled CTR rates and 3x the growth of lead submissions.
Personalizing for the Absolute Best Customer Experience
What the success of these solutions indicates is the importance of content personalization. The software helps guide and recommend content delivery for any channel.
What the software does not do, is create content. The creative elements of copywriting, video, graphics and search engine optimization are not even on the product radar. Instead, what each service does is to help designers, content strategists, copywriters, and SEO pros understand better what is working. Predictive analytics is a huge benefit.
Each has its own dashboards, learning processes, features, pricing strategy, and more to contend with, but there’s no doubt they can take your marketing and sales to the next level.
Bookmark this page as I’ll review other premium entrants in the AI marketing software arena. It’s an exciting time in online marketing — the AI marketing revolution.
How do you choose the right AI marketing software solution for your business. The best approach is to use spreadsheet with a weighted ranking of all the features/benefits you need.
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