Affordable Content Solutions

Affordable Content Solutions

Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…

Google Algorithm Update

Google Algorithm Update

Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…

Creating Impact & Becoming Unforgettable

Creating Impact & Becoming Unforgettable

Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…

Linkedin Marketing

Linkedin Marketing

Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…

Targeted Precision Marketing

Targeted Precision Marketing

Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…

2023 Outlook for Digital Marketing Agencies

2023 Outlook for Digital Marketing Agencies

Are New Agency Models Needed? Call tracking software company CallRail has published a survey of more than 600 marketing agencies regarding their expectations, challenges, and services. This latest survey offers some insights into the goals, outlook and profitability of the marketing services agencies. The results show some important weaknesses and reveals opportunities to improve, and…

Advanced SEO

Advanced SEO

Advanced SEO Techniques, Tactics, Strategy With marketing budgets overwhelmingly spent on Facebook ads and Google ads, and conversion rates falling, it makes perfect sense to maximize free, organic-originated traffic. And there’s just something healthy about the word organic! Forget about free though. Organic is about a truer, more trusting relationship with new prospects and current…

AI Content Generation Software — ChatGPT

AI Content Generation Software — ChatGPT

AI Content Generation Software Great content is the essence of successful marketing. Since visibility, impact, engagement, and brand differentiation are difficult to achieve, excellent content is tasked to make campaigns successful. Without great content, marketing campaigns do suffer. Yet creating great content is costly and time consuming, and it has a variety of objectives it…

Advanced Level SEO Techniques

Advanced Level SEO Techniques

Applied Advanced SEO Techniques There are good number of marketers who believe search engine optimization software might be sufficient to generate market leader ranking results. In truth, SEO strategy, techniques and tactics come down to sophisticated, knowledgeable human ingenuity.  This is even more so today as Google weighs user behavior/engagement and seeks to delete AI-generated…

Budgeting Smartly for 2023

Budgeting Smartly for 2023

Your Digital Marketing Budget in 2023? Most small to mid-sized businesses typically underspend on digital marketing and promotion. The issue might be that owners continue to view their businesses as “small business” which captures new sales via referral. Yet the company isn’t a small business any longer and is actually competing head to head with…

Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…

Most Important SEO Pages

Most Important SEO Pages

Best SEO Target Pages: Homepage vs Blog Post Is there no end to techniques and tactics for search engine optimization? No, because that’s what SEO is. And we appreciate how some clever techniques used on certain websites can generate significant boosts to traffic and lead quality. That’s why SEO will always be a priority. Techniques…

Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…

Google’s High Quality Content Requirement

Google’s High Quality Content Requirement

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….

How to Increase Click Throughs

How to Increase Click Throughs

Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…

The State of SEO Report

The State of SEO Report

Search Engine Journal® State of SEO Report The most recent state of SEO report from one of the industry authorities, Search Engine Journal®, offers a closer look at what SEO pros are experiencing, working at, and what they believe is ahead in the ranking wars. The value of the report is how it allows business…

Advanced SEO Services

Advanced SEO Services

Professional SEO Services Few things digital are more sexy or profitable than a top ranking on Google. That lofty spot endows your company with credibility, significance, and a promise of satisfaction to customers. Leads, sales and revenue are here too.  A new report from Conductor revealed that 57% of all sales happen via Google searches. …

AI Marketing Solutions

AI Marketing Solutions

AI Marketing Software Marketing managers, CEOs, advanced SEOs and content strategists are all struggling to find ways to stay competitive today. Most are looking to technology to process customer data for insights, and guide business decisions. The insights being developed via AI marketing software are quite extensive ranging from content engagement tips, topic selection and…

Blitz Marketing Strategy

Blitz Marketing Strategy

The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…

How to Excite Your Customers or Clients

How to Excite Your Customers or Clients

What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…

12 of the Best AI Marketing Companies

12 of the Best AI Marketing Companies

12 AI Marketing Companies You Need to Know Most small businesses haven’t ventured into the realm of AI Marketing, but new solutions are arriving that will make it more affordable. The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. Along with the software applications and platforms, there are…

Marketing Services San Diego

Marketing Services San Diego

Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego?  There’s plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn’t part of marketing automation. The real content deliverable for customers is engaging information that helps them discover…

AI Analytics Software

AI Analytics Software

4 Great AI Analytics Solutions I can attest to the fact that for small businesses (SMBs), one of the biggest failings in marketing is the lack of actionable analytics. When you don’t have good insight into the success of your content, SEO, engagement levels, or conversion funnel, you don’t know what to do next. You’re…

Aspen Snowmass Mountain Bike Park, Colorado

Aspen Snowmass Mountain Bike Park, Colorado

Aspen/SnowMass Mountain Biking I was eagerly looking forward to visiting SnowMass Colorado to do some hiking and mountain biking last summer. While attending a convention in Denver, I was able to attend a Colorado Rockies Baseball game and more events in downtown Denver. Yet visiting the Colorado Rocky Mountains was a bigger thrill. Aspen and…

Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…