What Prices do SEO Experts Charge? Studies show SEO continues to create the lion's share of web traffic for companies of all sizes.  What is the value of SEO and are SEO experts or marketing agencies worth what they charge? SEO Consultant or Agency?  When a company...

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can't count the number of ranking algorithm updates that...

The Compelling Benefits of Software for Marketing Business is competitive today. There's no guarantee your business will survive the next recession or sustain your current market share. Powered by the prevailing economic winds and market factors, companies come and go. Some companies lose out because they failed...

Top AI Marketing Software For small business, the arrival of exciting new marketing software can make a big difference for 2020. If you're still conducting marketing and sales old school style, it's time to upgrade. New advanced AI marketing software which includes AI SEO software , AI...

Advanced SEO Consulting Without organic traffic and leads, it's hard to be optimistic about your sales outlook for 2020. Search engines still deliver the biggest boost in leads, lead quality, visibility and flow through to your social and sales pages and persuasive content. To become a market...

Let's Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site.  The process is similar to public relations, and outreach to journalists, only much broader. The goal is to get your company, content...

Your New SEO Company Clients have big expectations of Search Engine Optimization. Successful strategies can garner a lot of traffic and benefit your company many ways beyond leads and sales. Yet with intense competition and Google and Bing using AI systems to assess and rank pages, it...

A Simple, Easy Way to Understand AI Marketing You've heard the term AI marketing (or Marketing AI) sufficiently I'm sure this last year. And you've experienced AI using Alexa or Siri, and you like how responsive and smart AI responses seem to be. But what does Artificial...

Improve Your Content Funnel If you could increase your conversion rate from 1.5% to 6%, your ROI would grow more than 300% and you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion rates are...

How B2B Marketers View Marketing AI How do business people view AI in Marketing?  It seems awareness and confidence is lacking. To resolve it then, we need to take the time to study it more deeply. Because AI marketing software systems tend to ride on top of...

What are the Major SEO Software Platforms? It's 2020 and 22 years past when I began conducting search engine optimization. The wild west of SEO. What an unstructured learning experience it was. I took to the task of optimizing online casinos, entertainment businesses, ecommerce, and financial services...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now it's a big thing and a key new addition to Google's ranking algorithm (and Bing too) called BERT. This...

SMB Sales AI Solutions A revolution is going on in the world of marketing and sales and it's impacting small business owners like you.  And with prospects ignoring marketing, phone calls, and sales pitches, Sales AI as some call it, is just in time. I've introduced some...

Marketing AI Wipes out Consultants? The rising use of artificial intelligence marketing systems has experts suggesting consultants and agencies will become obsolete much like the dinosaurs. These so called expert forecasts always hitch a ride on the assumption that consultants won't be able to adapt and improve...

New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years.  Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the...

AI-Powered Solutions for SEO Artificial intelligence software applications are responding to a huge number of challenges and opportunities for marketers. It's software to solve tough challenges. And aren't challenges opportunities to build better results? This post is about using AI SEO software to deal with the challenges...

AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We've taken a look at Artificial intelligence marketing software, AI Sales Software, and AI Search Engine Optimization...

Real Time Personalization Your website or social page visitors expect excellent content personalized to their unique problems and tastes. That's unfortunate, when most marketers produce "one for all" content. It seems no one will be happy.  AI marketing software comes to the rescue.  AI systems use what's...

The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they're looking for. [caption id="attachment_1218" align="alignright" width="200"] Your Guided Path for Google[/caption] Sometimes they're not educated about how to use keywords more wisely...

9 Top Ways Artificial Intelligence Will Improve Your Marketing Companies are in the early innings so to speak with artificial intelligence, yet some large businesses are already adopting AI and scoring points and building a first mover advantage in marketing using AI. It's been frustrating that small...

Real Estate Marketing Services Artificial Intelligence isn't only affecting marketing agencies, content creators, and SEO strategists.  Realtors too are finding that AI marketing software can give them a decided advantage in building connections and capturing leads. You might find Everstring's State of AI Marketing report interesting. They...

The Magic of Search Traffic It's certain that most of your website traffic will be generated by search engines. And most of your social shares will also be generated by these very same visitors from search engines (i.e., Google). The value of SEO and copywriting services...

What is the Advantage of AI in Marketing? At some point, you've asked the question "what is the advantage of artificial intelligence in marketing?" Well, turns out that software systems built to test and learn can make every aspect of your advertising, content strategy, and email campaigns...

Should You Switch Your Website to Google AMP? Are your website and Google rankings not looking so hot? Are your Facebook and Twitter visitors leaving quickly and you've suffered through no social media shares? It could be your content isn't good enough, but it's more likely that...

What Excites Your Visitors? Have you gone zip lining, watersliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I'll bet you had fun. We all love the thrill of feeling good -- of experiencing something fresh, novel, unexpected, interesting, and elevating. That's...

AI Can Help Identify Sellers For as long as Realtors have been selling homes, they've been developing their "listening network" to capture hints of anyone in the community who might be thinking of selling. [caption id="attachment_934" align="alignright" width="300"] Tom Cruise in Minority Report image courtesy of tvtropes.com[/caption] This...

Key Factors that Drive Market Leadership In the era of winner take all, market leadership is an important topic. And market leadership can mean a variety of things to different CEOs -- sales, service, authority, trust, visibility, marketshare, etc. But let's not cloud this with the complexity of...

AI Marketing Services Bay Area Is the cost of doing business in Silicon Valley becoming too much to bear?  There are a lot of SMB owners considering leaving for Nevada, Florida, Arizona, or Tennessee because of the relentless costs. The Bay Area is rated worst for competitiveness,...

AI and SEO Success Algorithm hackers have been trying to reverse engineer Google's search ranking algorithm for 20 years without a lot of success. But that threat is why Google began focusing on human factors which couldn't be manipulated technically. Yet with AI SEO experts working hard...

Marketing AI Conference 2019 The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It's called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing Institute. Paul is author...

AI Stock Prediction Will you be getting your investment guidance from an artificial intelligence solution in 2020? A few startup companies are offering AI stock prediction services you might want to look at. I Know First and FinBrain are two we look at here.  How do these...

Is It Your Brand or Your Content? We all love good content. It's what why we spend so much time searching on Google, Facebook, Youtube, Pinterest, Twitter, Amazon, or news sites.  Good content helps us make important purchase decisions. Content is wrapped within your brand image.  If...

Saving California's Businesses This video below warns of California's business struggles.  You'll recognize how difficult it's become for small to medium sized businesses to survive in the state. Employees and companies in San Diego, Los Angeles, Riverside, San Jose, Oakland, and the San Francisco and Bay Area...

Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google's stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time in 15 years. Something important is...

What is the Right Starter Solution for 2020? There are a lot business owners in San Diego, San Francisco, Los Angeles, Boston and Denver (favorite cities) can do to make 2020 a break out year. And if you're a startup company, you need to build a...