What Flavor of Digital Marketer are You Hiring in 2021? Most of us believe CEOs and business owners hire marketing agencies or specialists based on technical expertise, overall capabilities, reliability, and proof of results - so called substantive criteria. They're certainly key...

Venturing into AI Marketing Is your small to medium sized company ready to venture into AI marketing?  Most companies are reluctant to get started. Honestly, the sector is young and doesn't have the polished, end to end, low-priced solution many demand. However,...

Digital Marketing Audit & Performance Recommendations Digital marketing is so competitive and challenging today. Only the best thrive. We all want to get there, yet we don't know what isn't working. We don't know the questions to ask and there's a lot...

Is It Worth it to Hire an Advanced SEO Consultant? Tens of thousands of agencies, PR firms, copywriters, web designer firms, startups, and app development companies try to offer SEO services today. They use a suite of tools, low paid writers, free...

Mountain Bike Manufacturers Dream Few new business opportunities surpass that of the mountain biking industry.  And the Covid 19 pandemic seems to have only fueled greater interest in mountain biking culture, product technology and sporting events. The industry has support across many...

Advanced SEO Consulting Marketing managers have broadly categorized Search Engine Optimization Expertise as a commodity, yet that simply isn't correct.  The best SEO experts offer tremendous value which we will examine in this post. In the past, the ability to garner inbound...

Content Marketing Institute's Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They've just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I...

Real Estate Marketing Services There are a lot of buyer and seller leads out there on the Google and social web. Those people are looking for information, ideas, houses, buyers, sellers, Realtors, and more. As a Realtor, your marketing goal is to...

Build Your Brand with Great Content We all love good content. It's why we spend so much time searching on Google, Facebook, Youtube, Pinterest, Twitter, Amazon, or news sites.  Good content helps us gather ideas to make important purchase decisions. Unfortunately, many...

Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego?  There's plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn't part of marketing...

Key Factors that Drive Market Leadership In the era of winner take all, market leadership is an important topic. And market leadership can mean a variety of things to different CEOs or business owners -- sales, service, authority, trust, visibility, marketshare, etc....

12 AI Marketing Companies Making a Splash in 2020 The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. New startups developing software in AI marketing, AI analytics, AI SEO, AI Sales, AI predictive,...

AI-Powered SEO Software Solutions? Artificial intelligence software applications such as Alli AI, Wordlift and others are responding to some huge challenges to traditional, manual SEO pros. Organic SEO is becoming very challenging because of the complexity of how Google ranks web pages...

Marketing AI Wipes out Consultants? The much hyped rise of artificial intelligence marketing systems in marketing, medicine, manufacturing, and other sectors has some experts suggesting consultants and agencies will soon be obsolete much like the dinosaurs. [caption id="attachment_1792" align="alignright" width="208"] Your Content...

Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it's almost every business that's had to adjust. So would businesses need a...

Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range...

More Than Ever, Small Business Needs AI Marketing Big business is having a great time of it during the Corona Virus pandemic. And stock market predictions are forecasting more profit and domination for Big tech and Big retail through 2020 and...

What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I'll bet you had fun. We all love the thrill of feeling good --...

Visibility and Success go Hand in Hand We're all invisible right now due to the Virus Pandemic and it does hurt our confidence and ambition. Yet some companies are invisible all the time, so things haven't changed much for them. For successful...

Artificial Intelligence and Medicine While we wait for Corona Virus vaccine, we might be wondering if AI might be able to help find a cure for the deadly disease. DeepMind, OpenAI, and Facebook AI, and AWS Machine Learning have been pretty quiet...

A Simple, Easy Way to Understand AI Marketing You've heard the term AI marketing (or Marketing AI) sufficiently I'm sure this last year. And you've experienced AI using Alexa or Siri, and you like how responsive and smart AI responses seem...

A Clear View of Marketing's Future How will Corona Virus change your marketing? It's actually only going to accelerate the trends that were happening. We're going from manual marketing to automated to AI assisted marketing. When we wake up one morning this...

Should You Use Search Engine Optimization Platforms? Are you under some pressure to power up your visibility and rankings on Google? Everyone is, including marketing agencies! Yes, the overall value of high rankings makes them a key marketing asset. The SERPs are...

4 Great AI Analytics Solutions I can attest to the fact that for small businesses (SMBs), one of the biggest failings in marketing is the lack of actionable analytics. When you don't have good insight into the success of your content, SEO,...

Why the Focus on SEO Software? [caption id="attachment_1792" align="alignright" width="208"] Your Content is Your Conversion Funnel[/caption] You may not know it, but interest in SEO software, apps, tools, or platforms is rising again. Why? The most likely answer is that Google is...

Hire for Performance vs Comfort A large Canadian corporation named Bombardier has been selling parts of its company. They've been making jets, skidoos, and trains and other high tech machines. The Corona Virus had reduced travel and the US/China trade war was...

What Prices do SEO Experts Charge? Studies show SEO continues to create the lion's share of web traffic for companies of all sizes.  What is the value of SEO and are SEO experts or marketing agencies worth what they charge? SEO Consultant...

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can't count the number...

The Compelling Benefits of Software for Marketing Business is competitive today. There's no guarantee your business will survive the next recession or sustain your current market share. Powered by the prevailing economic winds and market factors, companies come and go. Some companies...

Let's Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site.  The process is similar to public relations, and outreach to journalists, only much broader. The goal is...

Why Hire a Seasoned SEO Expert? Clients have big expectations of Search Engine Optimization. Successful strategies can garner a lot of traffic and benefit your company many ways beyond leads and sales. [caption id="attachment_1792" align="alignright" width="208"] Winning SEO Strategies[/caption] Winning SEO strategies can...

Improve Your Content Funnel Increasing your conversion rate from 1.5% to 6%, could grow ROI by more than 300%.  And you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion...

How B2B Marketers View Marketing AI How do business people view AI in Marketing?  It seems awareness and confidence is lacking. To resolve it then, we need to take the time to study it more deeply. Because AI marketing software systems tend...

What are the Major SEO Software Platforms? It's 2020 and 22 years past when I began conducting search engine optimization. The wild west of SEO. What an unstructured learning experience it was. I took to the task of optimizing online casinos, entertainment...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...

Top AI Marketing Software Welcome to 2021, the year of Artificial Intelligence based marketing.  And AI marketing software will be central to all the benefits you will enjoy. When AI software is assessed for its merit, it won't be evaluated one time...

SMB Sales AI Solutions A revolution is going on in the world of marketing and sales and it's impacting small business owners like you.  And with prospects ignoring marketing, phone calls, and sales pitches, Sales AI as some call it, is...

New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years.  Look at your Google Analytics dashboard and you can see how much of your...

AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We've taken a look at Artificial intelligence marketing software, AI marketing tools, ...

Real Time Personalization Your website or social page visitors expect excellent content personalized to their unique problems and tastes. That's unfortunate, when most marketers produce "one for all" content. It seems no one will be happy.  AI marketing software comes to the...

The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they're looking for. [caption id="attachment_1218" align="alignright" width="200"] Your Guided Path for Google[/caption] Sometimes they're not educated about how...

9 Top Ways Artificial Intelligence Will Improve Your Marketing Companies are in the early innings so to speak with artificial intelligence, yet some large businesses are already adopting AI and scoring points and building a first mover advantage in marketing using...

The Magic of Search Traffic [caption id="attachment_1792" align="alignright" width="208"] Your Content is Your Conversion Funnel[/caption] It's certain that most of your website traffic will be generated by search engines. And most of your social shares will also be generated by these very...

What is the Advantage of AI in Marketing? At some point, you've asked the question "what is the advantage of artificial intelligence in marketing?" Well, turns out that software systems built to test and learn can make every aspect of your advertising,...

Should You Switch Your Website to Google AMP? Are your website and Google rankings not looking so hot? Are your Facebook and Twitter visitors leaving quickly and you've suffered through no social media shares? It could be your content isn't good enough,...

AI Can Help Identify Sellers For as long as Realtors have been selling homes, they've been developing their "listening network" to capture hints of anyone in the community who might be thinking of selling. [caption id="attachment_934" align="alignright" width="300"] Tom Cruise in Minority...

AI Marketing Services Bay Area Is the cost of doing business in Silicon Valley becoming too much to bear?  There are a lot of SMB owners considering leaving for Nevada, Florida, Arizona, or Tennessee because of the relentless costs. The Bay Area...

AI and SEO Success Algorithm hackers have been trying to reverse engineer Google's search ranking algorithm for 20 years without a lot of success. [caption id="attachment_1792" align="alignright" width="208"] Advanced SEO Strategy[/caption] But that threat is why Google began focusing on human factors which...

Marketing AI Conference The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It's called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing...

AI Stock Prediction Will you be getting your investment guidance from an artificial intelligence solution in 2020? A few startup Fintech companies are offering AI stock prediction services you might want to look at. I Know First and FinBrain are two stock...

Content Funnel Pathways It's 2021, and new customer opportunities are out there. Are you ready to grow leads and increase sales revenue via your content? I hope you said yes, because there are exciting software tools which can help to optimize the...

Aspen/SnowMass Mountain Biking I was eagerly looking forward to visiting SnowMass Colorado to do some hiking and mountain biking last summer. While attending a convention in Denver, I was able to attend a Colorado Rockies Baseball game and more events in...