Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…
The Brand Creation Process Why do you choose to buy the products you do from the companies you do? Even seasoned branding consultants might find that question challenging to answer. The reasons are emotional which often defy description in English words. Designing a brand that evokes prospects emotions is a challenge, but there are smart…
Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…