How to Understand Google’s Ranking System One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” They’re big events for all digital marketers and professional SEOs too. Pros however, optimize in a way which resists algo changes. My SEO strategies, technique and tactics for instance…
Does SEO Have a Future? There are questions about the future of search engine optimization as a marketing asset. Most of the doubt’s come from Google’s quashing of free organic visibility. Google would prefer to see the end to SEO. And pundits did loudly predict the death of SEO for more than a decade now,…
What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…
New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years. Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the free, organic search results. And there’s no denying that…