Why the Focus on SEO Software? You may not know it, but interest in SEO software, apps, tools, or platforms is rising again. Why? The most likely answer is that Google is making keyword rankings very challenging for small companies. B2B and B2C marketers aren't sure what...

What Prices do SEO Experts Charge? Studies show SEO continues to create the lion's share of web traffic for companies of all sizes.  What is the value of SEO and are SEO experts or marketing agencies worth what they charge? SEO Consultant or Agency?  When a company...

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can't count the number of ranking algorithm updates that...

Advanced SEO Consulting Without organic traffic and leads, it's hard to be optimistic about your sales outlook for 2020. Search engines still deliver the biggest boost in leads, lead quality, visibility and flow through to your social and sales pages and persuasive content. To become a market...

Let's Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site.  The process is similar to public relations, and outreach to journalists, only much broader. The goal is to get your company, content...

Your New SEO Company Clients have big expectations of Search Engine Optimization. Successful strategies can garner a lot of traffic and benefit your company many ways beyond leads and sales. Yet with intense competition and Google and Bing using AI systems to assess and rank pages, it...

What are the Major SEO Software Platforms? It's 2020 and 22 years past when I began conducting search engine optimization. The wild west of SEO. What an unstructured learning experience it was. I took to the task of optimizing online casinos, entertainment businesses, ecommerce, and financial services...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now it's a big thing and a key new addition to Google's ranking algorithm (and Bing too) called BERT. This...

New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years.  Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the...

The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they're looking for. [caption id="attachment_1218" align="alignright" width="200"] Your Guided Path for Google[/caption] Sometimes they're not educated about how to use keywords more wisely...