content quality Archives

SEO

Google Algorithm Update

ByGord Collins November 17, 2023November 18, 2023

Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…

Content Performance

Google’s High Quality Content Requirement

ByGord Collins October 12, 2022November 15, 2022

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….