credibility Archives - Gord Collins

Google’s High Quality Content Requirement

ByGord October 12, 2022November 15, 2022

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….

Strategy

Storytelling as a Marketing Strategy

ByGord February 10, 2022September 19, 2022

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative. One of those options might be the use of storytelling. Some…