Google’s High Quality Content Requirement

Google’s High Quality Content Requirement

ByGord Collins

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….

Storytelling as a Marketing Strategy

Storytelling as a Marketing Strategy

ByGord Collins

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative.  One of those options might be the use of storytelling.  Some…