Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…

Creating Impact & Becoming Unforgettable

Creating Impact & Becoming Unforgettable

Making Impact on Your Visitors is High Priority A new SEO survey revealed SEOs are now focusing on the visitor experience and user engagement. They’re catching up on an important concept — that the customer experience is driving more of digital success, whether in rankings, engagement or sales. IMPACT which we discuss below is perhaps…

Blitz Marketing Strategy

Blitz Marketing Strategy

The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…

Your Blog Needs to be the Center of Your Marketing

Your Blog Needs to be the Center of Your Marketing

For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want.  They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…

What’s Missing in Your Marketing?  Strategy

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Storytelling as a Marketing Strategy

Storytelling as a Marketing Strategy

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative.  One of those options might be the use of storytelling.  Some…

Content Strategy KPIs

Content Strategy KPIs

Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…