profitability Archives - Gord Collins

marketing

Wage Cost Strategy

ByGord Collins January 5, 2022June 13, 2022

Cutting Wage Costs Inflation isn’t about to stop, and that means costs are once again the most significant threat to profits and growth in 2022. Wages are an issue even for companies with strategic marketing that’s destined to win. Controlling wages means more funds for your marketing budget. If your wage budget is in the…

Growth

Scaling Up Your Business

ByGord Collins January 26, 2021January 8, 2022

Scaling Up Your Business in 2021 What do almost all small and medium-sized businesses fail at? Scaling up, growing, and evolving. Whether it’s fear, complacency or lack of money or strategy to make it happen, we need to take advantage of the opportunity this year’s amazing business recovery is going to bring. It’s a rare…