Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…
Use Budget Strategically and Make Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20% of revenue…
Why You Should Never Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. Yet, it’s mostly wishful thinking. The presumption is that the marketing agency offers…
Saving California’s Businesses This video below warns of California’s significant business struggles. It’s become difficult for many small to medium sized companies to operate profitably. To survive and thrive, managers have to think more creatively, look at new business models, and acquire the exact expert talent needed. Hiring local marketing agencies may not result in…
Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…
What Should You Prioritize in Digital Marketing for 2022? We’re right on the doorstep of 2022 with a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and…
How to Evaluate Marketing Agencies I’ve worked for at least 4 digital marketing agencies throughout the US and Canada, and believe me, they have their limits. Some were good at what they did specifically, in particular industries they knew, and provided good value. Others however were skewed by strange goals and business models. For instance,…
How to Match Your Offering to the Customer’s Purchase Intent What your web site visitors and prospects want should be foremost in your mind. When you solve their issues, you solve your own. The topic of visitor/shopper intent is likely the most important topic currently in digital marketing. That’s because marketers don’t understand customer’s intent…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…