Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…
Your Digital Marketing Budget in 2023? Most small to mid-sized businesses typically underspend on digital marketing and promotion. The issue might be that owners continue to view their businesses as “small business” which captures new sales via referral. Yet the company isn’t a small business any longer and is actually competing head to head with…
Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…
Can Expertise Help Save Your Business in the Downturn? Do you believe an economic downturn is just ahead? Many ordinary business people are pulling out their survival playbook as the government engineers yet another recession. Hard to see a sunny side in what may be ahead, yet a downturn may present once in a blue…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
Strategy for Marketing Driven Decisions It’s a sad truth, but unfortunately, managers don’t always comb through bad advice and practices that cloud their vision. No, and these are smart people. Why would they make choices that defeat themselves? They know marketing generates sales but they choose mediocre solutions at higher prices. They buy into cheap,…
B2B Software Marketing Strategy NASDAQ has grown solidly during the pandemic which tells us that even during bad economic times, SaaS software solutions are in demand. Modern software drives the economy and society. In fact, the demand has arisen many ways. The allure of software technology is that it is the route to generating value…
Digital PR Services and Solutions What plagues SEOs, content marketers, and small business owners in 2022? It has to be shrinking online audience reach and content distribution. It’s painful for most small businesses now, and that’s why there is an upstream movement to specialist PR firms to reach audiences, build credibility, significance, engagement and excitement,…
Software Marketing Looking for software marketing services? You don’t really need a digital marketing agency to plan and conduct a decently successful campaign for your software product. As you’ll discover with the successful startup called Upstart case study below, you can develop your own creative software marketing campaigns combining organic and paid channels, perfect for…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
12 AI Marketing Companies You Need to Know Most small businesses haven’t ventured into the realm of AI Marketing, but new solutions are arriving that will make it more affordable. The AI software solutions marketplace is filling with more apps, tools, software, and platform solutions each day. Along with the software applications and platforms, there are…
Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Cutting Wage Costs Inflation isn’t about to stop, and that means costs are once again the most significant threat to profits and growth in 2022. Wages are an issue even for companies with strategic marketing that’s destined to win. Controlling wages means more funds for your marketing budget. If your wage budget is in the…
A Better Alternative to Agencies Google and Facebook have crushed free organic reach to audiences. Monopolies can do this. It’s disgraceful but without government intervention, businesses will keep getting squeezed hard and forced to pay ever increasing ad prices. Facing that, business managers are getting more serious about finding a long term solution to this…
Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way. And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…
Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…