Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
Strategy for Marketing Driven Decisions It’s a sad truth, but unfortunately, managers don’t always comb through bad advice and practices that cloud their vision. No, and these are smart people. Why would they make choices that defeat themselves? They know marketing generates sales but they choose mediocre solutions at higher prices. They buy into cheap,…
B2B Software Marketing Strategy NASDAQ has grown solidly during the pandemic which tells us that even during bad economic times, SaaS software solutions are in demand. Modern software drives the economy and society. In fact, the demand has arisen many ways. The allure of software technology is that it is the route to generating value…
Digital PR Services and Solutions What plagues SEOs, content marketers, and small business owners in 2022? It has to be shrinking online audience reach and content distribution. It’s painful for most small businesses now, and that’s why there is an upstream movement to specialist PR firms to reach audiences, build credibility, significance, engagement and excitement,…
Mountain Bike Manufacturers Dream 2022 should be an amazing year for manufacturers, resorts and bike shops in the mountain biking industry. And the Covid 19 pandemic seems to have only fueled greater interest in mountain biking culture, product technology and sporting events. The industry has support across many age groups, yet younger riders are making…
Software Marketing Looking for software marketing services? You don’t really need a digital marketing agency to plan and conduct a decently successful campaign for your software product. As you’ll discover with the successful startup called Upstart case study below, you can develop your own creative software marketing campaigns combining organic and paid channels, perfect for…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…