Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, they do so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

How to Improve Your Sales Conversion Rates for 2022

Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues.  But pop ups and…