How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

How to Improve Your Sales Conversion Rates for 2022

How to Improve Your Sales Conversion Rates for 2022

Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues.  But pop ups and…

State of Artificial Intelligence in Sales and Marketing

State of Artificial Intelligence in Sales and Marketing

Do Managers Believe in AI Sales and Marketing? According to surveys, sales and marketing managers are not only intrigued by artificial intelligence, they’re also believers in it. And if sales is the lifeblood of all businesses, and AI does increase sales, then it might be difficult for sales and marketing managers to avoid adopting an…