top rankings Archives - Gord Collins

SEO

Number One Ranking: The Big Prize is Worth It

ByGord February 14, 2023February 14, 2023

How Does Google Determine the #1 Ranking? People always ask, how can we rank higher and get more leads? Less often heard is how do you rank #1 on Google. Because #1 is the better goal. If you rank number one, the searcher’s quest could end right there on your website and you get a new…

marketing

Is Relevance the Number One Metric?

ByGord January 17, 2022July 9, 2022

Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…